Amp It Color – Hydrating Lip Color with Elastin Glow Technology™ | POV Beauty

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amp it

COLOR LIP AMPOULE

buildable color · restoring · nourishing

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contour it

GRIPPING LIP PENCIL

transfer-resistant · defines · enhancing

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glaze it

GLOWY GRIPPING PRIMER

long-lasting · flawless base · blurs

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amp it

RESTORATIVE LIP TREATMENT

restoring · line filling · lip repair

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marry it set

WEDDING DAY PREP SET

Hydrating · Lightweight · Lasts all night

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snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens · firms · smooths

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whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity · barrier support · hydrates

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drip it

HYDRATING GLOW FACE SERUM

hydrates · brightens · smooths

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drench it

SOOTHING PRIMING MILK

improves texture · hydrates · balances

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buildable color
restoring
nourishing
buildable color
restoring
nourishing

4.8

Rated 4.8 out of 5 stars

4.8 Stars (34 Reviews)

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amp it

amp it

COLOR LIP AMPOULE

A first-of-its-kind lip-wrapping ampoule that fuses deep moisture with buildable pigment.

Your pov, your lip combo: Pair Cannoli, a pale cool pink, with [Contour It in Crème](/content/products/contour-it?variant=50569156493558 "Contour It in Crème"/index.html) for sweet, craveable color and dimension. Or mix and match to create your favorite lip combo.

Best For: All skin types

15 mL / 0.5 fl. oz

Color: cannoli (pale cool pink)Newcannoli (pale cool pink)Variant sold out or unavailableNewmalassada (mauve-y nude)Variant sold out or unavailableNewcaramel crème (warm caramel nude)Variant sold out or unavailableNewboston cream (cool milky cocoa)Variant sold out or unavailablevanilla latte (pale beige)Variant sold out or unavailablestrawberry shortcake (warm pinky nude)Variant sold out or unavailabletoasted marshmallow (mid-tone warm brown)Variant sold out or unavailablerich cocoa (deep brown nude)Variant sold out or unavailable

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Sale price $22

Unit price/ per

Sale price $18.70 Regular price~~$22.00~~

Sale price$18.70Regular price~~$22.00~~

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See It In Action

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amp it - color1:00 minutes

Why It Works

• Intense Hydration: Lip treatment seals in moisture for plumper, smoother lips.

• Buildable Pigment: Customize your intensity, from sheer glow to full color.

• Craveable Flavors: Indulgent, dessert-inspired flavors pair perfectly with every shade.

• Controlled Delivery: The clear applicator allows for easy, customizable application.

Ingredients + Formula

Formula: A cushiony, lip-wrapping balm infused with buildable color

Ingredients:

Elastin Glow Technology™: A serious dose of lip-smoothing hydration that supports the delicate skin barrier—so lips feel renewed, glowing, and healthy.

Argan Oil • Hyaluronic Filling Spheres • Jojoba Seed Oil

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All Ingredients:

Cannoli Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, phenoxyethanol, vanillin; (+/-): titanium dioxide (CI 77891), blue 1 lake (CI 42090), iron oxides (CI 77491), red 7 (CI 15850).

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How To Use

On clean, exfoliated lips, swipe a thin, even layer using the clear applicator, then gently layer to build desired color intensity. Flip the applicator to the other side to smooth edges and enhance shine.

Apply over a lip liner like [Contour It](/content/products/contour-it "Contour It"/index.html) for definition or wear alone for a polished, high-shine look.

POV Hack: Less is more—Amp It’s concentrated, lip-wrapping formula builds cushion and color quickly when applied with intention.

Clinical Results + Claims

Claims:

• Improved and lasting lip hydration

• Improved plump, bounce, and vibrancy

• Lip barrier support

• Suitable for sensitive skin Clinical results:

• 98% agreed lips looked glowy and healthy*

• 91% agreed lips looked enhanced*

• 90% agreed dry lips felt soothed*

*Based on a consumer perception study of 109 participants.

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Consumer Tested
Tested on a Range of Skin Tones
Suitable for Sensitive Skin
Formulated to Enhance Lips

Best Paired With

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contour it

GRIPPING LIP PENCIL

transfer-resistant

defines

enhancing

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sharpen it

LIP PENCIL SHARPENER

sharpens

preserves pigment

mess-free

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Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

argan oil

hydratesprovides antioxidants

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argan oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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hyaluronic filling spheres

plumpsfills lines

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hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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omega 6 ceramide safflower

supports the skin barrier restores supple looking lips

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omega 6 ceramide safflower

Soothing while also being restorative & supporting delicate lip skin barrier.

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Elastin Glow Technology™

moisturizes restores

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Elastin Glow Technology™

Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.

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Toasted Marshmallow Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

Strawberry Shortcake Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, polyglyceryl-3 diisostearate, fragrance (parfum), phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), red 28 lake (CI 45410), iron oxides (CI 77491, CI 77492), yellow 5 lake (CI 19140).

Vanilla Latte Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492).

Rich Cocoa Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), flavor (aroma), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, benzaldehyde; (+/-): iron oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891).

Caramel Crème Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), stevia rebaudiana extract, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): iron oxides (CI 77492, CI 77499), titanium dioxide (CI 77891), red 7 (CI 15850).

Malassada Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, phenoxyethanol, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

Boston Cream Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, phenoxyethanol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

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the proof is in the prep

*Results from a consumer perception study of 109 participants.

**Results from a consumer perception study at a third-party testing facility on 35 participants.

how to apply

2 steps to amplified lips

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

## efficacious technology, trending ingredients

Elastin Glow Technology™

Our restorative lip treatment with Elastin Glow Technology™ has argan oil, Hyaluronic Filling Spheres and an Omega 6 Ceramide complex giving lips a serious dose of lip smoothing hydration.

LEARN MORE

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

LEARN MORE

it’s not just us

4.8

Rated 4.8 out of 5 stars

4.8 Stars (34 Reviews)

Click to scroll to reviews

4.8

Rated 4.8 out of 5 stars

Based on 34 reviews

5 Rated out of 5 stars

Total 5 star reviews: 30

4 Rated out of 5 stars

Total 4 star reviews: 2

3 Rated out of 5 stars

Total 3 star reviews: 2

2 Rated out of 5 stars

Total 2 star reviews: 0

1 Rated out of 5 stars

Total 1 star reviews: 0

Reviews 34(tab expanded) Questions (tab collapsed)

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34 reviews

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Micheline R.

Verified Buyer

I recommend this product

How old are you? 40-49

What is your skin type? Normal / Balanced

Top skin concerns Aging, Dullness, Makeup Pilling, Cracking, Caking

Rated 5 out of 5 stars

OBSESSED

Cannoli didn’t disappoint. The flavor, the color, the feel, it’s all amazing! Amp It color is my favorite lip product ever.

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Was this helpful?

Yes, this review from Micheline R. was helpful. 0 people voted yesNo, this review from Micheline R. was not helpful. 0 people voted no

Debra P.

Verified Buyer

I recommend this product

How old are you? 60-69

What is your skin type? Dry

Top skin concerns Dryness or Dehydration, Aging, Makeup Pilling, Cracking, Caking

Rated 5 out of 5 stars

Great color

Love this lip product. Great nude color

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Was this helpful?

Yes, this review from Debra P. was helpful. 0 people voted yesNo, this review from Debra P. was not helpful. 0 people voted no

NicV

I recommend this product

How old are you? 40-49

What is your skin type? Sensitive or Reactive

Top skin concerns Aging, Sensitivity, Dryness or Dehydration

Rated 5 out of 5 stars

Love love love the amp it lip ampoules

At nearly 50 and a long time makeup lover I was so excited when the colored versions came out as I had already fallen in love with the clear version for my previously constantly dehydrated lips. Strawberry shortcake I consider pink perfection, now i can treat my lips & have color on them to make them look more alive anytime day or night.

Don’t hesitate this treatment is fantastic.

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Was this helpful?

Yes, this review from NicV was helpful. 0 people voted yesNo, this review from NicV was not helpful. 0 people voted no

TINA H.

Verified Buyer

I recommend this product

How old are you? 50-59

What is your skin type? Dry

Top skin concerns Aging

Rated 5 out of 5 stars

Don’t leave home without it

I’ve never been so happy and obsessed with any lip product or makeup for that matter. I have all of these in every color and all the liners. They are my favorite of all time.

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Was this helpful?

Yes, this review from TINA H. was helpful. 0 people voted yesNo, this review from TINA H. was not helpful. 0 people voted no

Scarlett F. E.

Verified Buyer

I recommend this product

How old are you? 60-69

What is your skin type? Dry

Top skin concerns Dryness or Dehydration, Aging, Dullness

Rated 4 out of 5 stars

I wish I could have loved it!

I like the product, but the lipliner did not stay on long and the color was a little to light for me to go with the gloss. I love the color of the gloss and it was not sticky at all.

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Yes, this review from Scarlett F. E. was helpful. 0 people voted yesNo, this review from Scarlett F. E. was not helpful. 0 people voted no

faqs

is this collection limited-edition?

Not limited 🖤 These shades and flavors are joining our lineup and are here to stay.

can i buy the shades individually?

Yes! Amp It and Contour It are available individually.

are these lip products new formulas?

No, these formulas are the same Amp It and Contour It you know and love! You can see the full ingredients list at povbeauty.com.

do the colors taste like the desserts they are named after?

Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake, and pairs perfectly with any Contour It.

can these be worn alone?

Absolutely! Both Amp It and Contour It are made to stand on their own. Contour It adds definition and shape, while Amp It delivers buildable color payoff and a juicy finish.

will it dry out my lips?

Nope! Amp It is the same product you know and love for its deep moisture and buildable pigment.

complete the full skin prep routine

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drip it

HYDRATING GLOW FACE SERUM

hydrates

brightens

smooths

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Sale price $36 Regular price~~~~

Unit price/ per

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award-winning

drench it

SOOTHING PRIMING MILK

improves texture

hydrates

balances

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Regular price $34

Sale price $34 Regular price~~~~

Unit price/ per

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whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity

barrier support

hydrates

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Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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glaze it

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

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Regular price $28

Sale price $28 Regular price~~~~

Unit price/ per

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save 10%

dew it set

5-STEP SKIN PREP SET

hydrates

barrier support

flawless base

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Regular price $142

Sale price $142 Regular price~~$158~~

Unit price/ per

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

\\\* Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

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amp it

COLOR LIP AMPOULE

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Clinical Results + Claims

it's the inside that counts

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2 steps to amplified lips

argan oil

hyaluronic filling spheres

omega 6 ceramide complex

argan oil

hyaluronic filling spheres

omega 6 ceramide complex

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