Contour It – Long-Wearing Creamy Lip Liner | POV Beauty

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amp it

COLOR LIP AMPOULE

buildable color · restoring · nourishing

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contour it

GRIPPING LIP PENCIL

transfer-resistant · defines · enhancing

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glaze it

GLOWY GRIPPING PRIMER

long-lasting · flawless base · blurs

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amp it

RESTORATIVE LIP TREATMENT

restoring · line filling · lip repair

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marry it set

WEDDING DAY PREP SET

Hydrating · Lightweight · Lasts all night

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snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens · firms · smooths

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whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity · barrier support · hydrates

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drip it

HYDRATING GLOW FACE SERUM

hydrates · brightens · smooths

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SOOTHING PRIMING MILK

improves texture · hydrates · balances

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4.7

Rated 4.7 out of 5 stars

4.7 Stars (26 Reviews)

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contour it

contour it

GRIPPING LIP PENCIL

A high-performance liner formula that defines, shapes, and locks onto lips.

Your pov, your lip combo: Bon Bon, a caramel nude, pairs perfectly with [Amp It in Caramel Crème](/content/products/amp-it-color?variant=50569111208182 "Amp It in Caramel Crème"/index.html) for decadent dimension. Or mix and match to create your favorite lip combo.

Best For: All skin types

Color: bon bon (caramel nude)Newbon bon (caramel nude)Variant sold out or unavailableNewcrème (cool pink nude)Variant sold out or unavailableNewganache (cool midtone brown)Variant sold out or unavailableNewtoasted sugar (cool mauve nude)Variant sold out or unavailabledash of cinnamon (light beige nude)Variant sold out or unavailableangel cake (warm pink)Variant sold out or unavailablecharred cider (warm midtone brown)Variant sold out or unavailable90% dark (rich chocolate brown nude)Variant sold out or unavailable

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contour it1:19 minutes

• Precision Shaping: Defines and enhances lip shape, whether you wear it softly blended or crisply outlined.

• Glides, Then Grips: Creamy formula applies smoothly but sets down to a transfer-resistant finish.

• Supports Lip Color: Helps improve color payoff and wear of lip products layered on top.

• Plumps + Smooths: Skincare ingredients attract and retain moisture—no settling into lip lines.

Formula: A creamy, gripping lip liner

Ingredients:

Color Clutch Technology™: Locks in lip shape and grips to lip color for transfer-resistant wear.

Mango Butter • Hyaluronic Filling Spheres • Jojoba Seed Oil

View all ingredients

All Ingredients:

Bon Bon Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

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Apply to clean, exfoliated lips. Outline or overline to define, then lightly fill your lip shape, blending inward for a soft ombré effect. Allow Contour It to set for 15 to 30 seconds to ensure transfer-resistant wear.

Wear Contour It alone for a soft-matte, defined lip, or layer [Amp It](/content/products/amp-it-color "Amp It"/index.html) on top to boost color, shine, and hydration.

POV Hack: Keep the tip ultra-precise with [Sharpen It](/content/products/sharpen-it "Sharpen It"/index.html) for crisper lines, detailed shaping, and maximum control every time you apply.

Claims:

• Improved shape, definition, and smoothness

• Transfer-resistant

• Suitable for sensitive skin Clinical results:

• 97% agreed Contour It made lips look enhanced after 8 hours*

• 97% agreed lips looked contoured*

• 94% agreed lips looked more shapely*

• 94% agreed lip lines looked smoothed*

• 94% agreed Contour It enhanced their lip shape*

*Based upon third-party consumer perception study of 35 participants.

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Best Paired With

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amp it

COLOR LIP AMPOULE

buildable color

restoring

nourishing

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sharpen it

LIP PENCIL SHARPENER

sharpens

preserves pigment

mess-free

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Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

color clutch technology ™

locks in lip colortransfer proof

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color clutch technology ™

grips & helps lock in lip color while also providing shape to lips.

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hyaluronic filling spheres

plumpsfills lines

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hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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jojoba oil

hydratesprovides antioxidants

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jojoba oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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Charred Cider Ingredients: isododecane, mica, synthetic wax, polybutene, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), red 7 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Dash of Cinnamon Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, isoamyl laurate, silica, sucrose tetrastearate triacetate, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

90% Dark Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Angel Cake Ingredients: isododecane, synthetic wax, polybutene, mica, synthetic fluorphlogopite, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxide (CI 77891), red 7 lake (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

Creme & Ganache Ingredients: isododecane, mica, synthetic wax, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, isoamyl laurate, silica, hydrogenated jojoba oil, cetearyl behenate, synthetic fluorphlogopite, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin. (+/-): titanium dioxides (CI 77891), manganese violet (CI 77742), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

Toasted Sugar Ingredients: isododecane, synthetic wax, mica, polybutene, trimethylsiloxysilicate, sucrose tetrastearate triacetate, silica, isoamyl laurate, hydrogenated jojoba oil, cetearyl behenate, sodium hyaluronate, mangifera indica (mango) seed oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexyl palmitate, trihydroxystearin, synthetic fluorphlogopite. (+/-): titanium dioxide (CI 77891), bismuth oxychloride (CI 77163), manganese violet (CI 77742), red 7 (CI 15850), red 7 lake (CI 15850), red 6 (CI 15850), iron oxides (CI 77491, CI 77492, CI 77499).

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the proof is in the prep

*Results from a consumer perception study of 109 participants.

**Results from a consumer perception study at a third-party testing facility on 35 participants.

how to apply

2 steps to amplified lips

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

## efficacious technology,
trending ingredients

Color Clutch Technology™

Our exclusive Color Clutch Technology™ locks in lip shape and grips to lip color or gloss for transfer-proof wear.

LEARN MORE

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

mango butter

Rich in antioxidants, vitamins and minerals, enhances the appearance of skin‘s texture.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

mango butter

Rich in antioxidants, vitamins and minerals, enhances the appearance of skin‘s texture.

LEARN MORE

it’s not just us

4.7

Rated 4.7 out of 5 stars

4.7 Stars (26 Reviews)

Click to scroll to reviews

4.7

Rated 4.7 out of 5 stars

Based on 26 reviews

5 Rated out of 5 stars

21

Total 5 star reviews: 21

4 Rated out of 5 stars

3

Total 4 star reviews: 3

3 Rated out of 5 stars

2

Total 3 star reviews: 2

2 Rated out of 5 stars

0

Total 2 star reviews: 0

1 Rated out of 5 stars

0

Total 1 star reviews: 0

Reviews 26(tab expanded) Questions (tab collapsed)

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26 reviews

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Micheline R.

Verified Buyer

I recommend this product

How old are you? 40-49

What is your skin type? Normal / Balanced

Top skin concerns Aging, Dullness, Makeup Pilling, Cracking, Caking

Rated 5 out of 5 stars

Perfection!

So easy to use. Goes on smooth, color is beautiful and looks fab! Must buy!

Read MoreRead more about this review

Was this helpful?

Yes, this review from Micheline R. was helpful. 0 people voted yesNo, this review from Micheline R. was not helpful. 0 people voted no

Vanessa L.

Verified Buyer

I recommend this product

How old are you? 40-49

What is your skin type? Combination

Rated 5 out of 5 stars

Actually cool toned colors!

Love the colors and they are true cool tones!

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Was this helpful?

Yes, this review from Vanessa L. was helpful. 0 people voted yesNo, this review from Vanessa L. was not helpful. 0 people voted no

TINA H.

Verified Buyer

I recommend this product

How old are you? 50-59

What is your skin type? Dry

Top skin concerns Aging

Rated 5 out of 5 stars

I use this several times a day

What a difference a good lip liner makes, I’m so happy that I tried all of POV products. I love them all!

Read MoreRead more about this review

Was this helpful?

Yes, this review from TINA H. was helpful. 0 people voted yesNo, this review from TINA H. was not helpful. 0 people voted no

Sarah B.

Verified Buyer

I recommend this product

How old are you? 30-39

What is your skin type? Combination

Top skin concerns Dark Circles or Texture, Acne or Breakouts, Makeup Pilling, Cracking, Caking

Rated 5 out of 5 stars

Beautiful colours

Long lasting, gorgeous colours!

Read MoreRead more about this review

Was this helpful?

Yes, this review from Sarah B. was helpful. 0 people voted yesNo, this review from Sarah B. was not helpful. 0 people voted no

Christine C.

Verified Buyer

I recommend this product

How old are you? 30-39

What is your skin type? Combination

Top skin concerns Acne or Breakouts, Makeup Pilling, Cracking, Caking

Rated 5 out of 5 stars

gorgeous color

The color was true to the picture/description, cream, and stayed on. Will be purchasing more colors for sure!

Read MoreRead more about this review

Was this helpful?

Yes, this review from Christine C. was helpful. 0 people voted yesNo, this review from Christine C. was not helpful. 0 people voted no

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faqs

Not limited 🖤 These shades and flavors are joining our lineup and are here to stay.

Yes! Amp It and Contour It are available individually.

No, these formulas are the same Amp It and Contour It you know and love!  You can see the full ingredients list at povbeauty.com.

Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake, and pairs perfectly with any Contour It.

Absolutely! Both Amp It and Contour It are made to stand on their own. Contour It adds definition and shape, while Amp It delivers buildable color payoff and a juicy finish.

Nope! Amp It is the same product you know and love for its deep moisture and buildable pigment.

complete the full skin prep routine

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glaze it

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

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Regular price $28

Sale price $28 Regular price~~~~

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*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

\\\* Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

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Get it now, pay later

For orders over $35.00, select installments at checkout to split your purchase over time.

Payment options are offered by Affirm and are subject to an eligibility check and might not be available in all states. CA Residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.

Postscript