Glaze It – Skin-Gripping Face Primer for Long-Lasting Makeup | POV Beauty
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COLOR LIP AMPOULE
buildable color · restoring · nourishing
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GRIPPING LIP PENCIL
transfer-resistant · defines · enhancing
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GLOWY GRIPPING PRIMER
long-lasting · flawless base · blurs
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RESTORATIVE LIP TREATMENT
restoring · line filling · lip repair
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WEDDING DAY PREP SET
Hydrating · Lightweight · Lasts all night
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PDRN BRIGHTENING EYE SERUM
brightens · firms · smooths
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WHIPPED SKIN BARRIER CREAM
boosts elasticity · barrier support · hydrates
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HYDRATING GLOW FACE SERUM
hydrates · brightens · smooths
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SOOTHING PRIMING MILK
improves texture · hydrates · balances
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long-lasting
flawless base
blurs
long-lasting
flawless base
blurs
4.7
Rated 4.7 out of 5 stars
4.7 Stars (572 Reviews)
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glaze it
GLOWY GRIPPING PRIMER
A gripping primer for smoother application, improved wear, and a flawless, glassy finish.
Moisturizes skin and blurs texture.
The final lock: Secures makeup and prevents mid-day meltdowns.
High-performance Korean formula: Gripping Glaze Technology™ creates a refined makeup canvas. [Learn more.](/content/products/glaze-it#shopify-section-template--19957289058550__product_object_ingredient_new_B9rKwh "glaze it ingredients"/index.html)
Best For: All skin types
50 mL / 1.69 fl. oz
one-time purchase
$28
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See It In Action
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glaze it1:22 minutes
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Why It Works
• Skin Prep Essential: Creates a refined texture for foundation that grips to skin—and stays.
• Blurred Glow: Visibly blurs pores while delivering a glass-skin finish.
• Melt-Resistant Wear: Keeps makeup from sliding or separating.
• Skincare Benefits: Hydrating and brightening ingredients help your glow last.
Ingredients + Formula
Formula: A silky, serum-primer hybrid
Ingredients:
Gripping Glaze Technology™: Helps lock makeup in place with a glassy, skin-smoothing finish while maintaining lasting hydration.Niacinamide • Glycerin • Adenosine
View all ingredients
All Ingredients:
Water (aqua/eau), alcohol, niacinamide, glycerin, dipropylene glycol, pvp, adenosine, polyglyceryl-10 laurate, polyglyceryl-4 laurate, hydroxyacetophenone, carbomer, tromethamine, caprylyl glycol, sodium phytate, xanthan gum, dipotassium glycyrrhizate
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How To Use
Apply after step 03 (Whip It).
Dispense 1–2 pumps and massage evenly into skin.
POV Hack: For the smoothest application, let it set for 60 seconds before applying foundation.
Clinical Results + Claims
Claims:
• Improved makeup application, appearance, wear, and radiance
• Blurred skin texture
• Suitable for sensitive skin
Clinical results:
• 93% agreed this product helped their makeup stay in place.*
• 96% agreed their makeup application was smooth and easy to blend.*
• 93% agreed this product keeps their skin hydrated under makeup throughout the day.*
• 93% agreed their skin looked and felt smoother.*
• 93% agreed their skin looked healthy.*
In one week: 96% agreed this product fit seamlessly into their everyday routine.*
*Based on consumer perception at a third-party testing facility on 32 participants.
glaze it
PlayPause
en0:00
MuteUnmute
dermatologist-tested
Made In Korea
Suitable For Sensitive Skin
clinically tested
Best Paired With
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HYDRATING GLOW FACE SERUM
hydrates
brightens
smooths
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Regular price $36
Sale price $36 Regular price~~~~
Unit price/ per
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WHIPPED SKIN BARRIER CREAM
boosts elasticity
barrier support
hydrates
Add
Add to cartComing soon -
Regular price $38
Sale price $38 Regular price~~~~
Unit price/ per
Dermatologist-Tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
Dermatologist-Tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
Dermatologist-Tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
Dermatologist-Tested
Made In Korea
Suitable For Sensitive Skin
Clinically Tested
it’s the inside that counts
Gripping Glaze technology™
primeshydratesblurs
learn more
Gripping Glaze technology™
Creates glassy perfecting adherence with glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.
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Niacinamide
brightenshydratesimproves skin tone
learn more
Niacinamide
Brightening, helps improve skin tone while also providing hydration.
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Glycerin
hydratessupports skin barrierimproves skin texture
learn more
Glycerin
A humectant that helps attract and retain moisture in the skin.
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Adenosine
improves elasticityamplifies radianceboosts skin barrier
learn more
Adenosine
Improves skin texture for firmer, smoother looking skin.
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Hide All Ingredients
View All Ingredients
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the proof is in the prep
*Results from a consumer perception study at a third-party testing facility on 32 participants.
where it fits in your routine
This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.
drip it
An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.
whip it
Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.
You Are Here
Glaze It
how to apply
## 2 steps to a fresh complex
Dispense 1-2 pumps into your palm and massage evenly to face.
Allow a few seconds to set prior to continuing with the application of your favorite complexion product.
## efficacious technology, trending ingredients
Gripping Glaze Technology
Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter, and hydrated.
niacinimide
A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.
glycerin
Pulls moisture into the skin to help hydrate, soften, and support the skin barrier.
polymers
Helps improve the texture, feel, and appearance of overall skin.
niacinimide
glycerin
Pulls moisture into the skin to help hydrate, soften, and support the skin barrier.
polymers
Helps improve the texture, feel, and appearance of overall skin.
it’s not just us
4.7
Rated 4.7 out of 5 stars
4.7 Stars (572 Reviews)
Click to scroll to reviews
4.7
Rated 4.7 out of 5 stars
Based on 572 reviews
5 Rated out of 5 stars
472
Total 5 star reviews: 472
4 Rated out of 5 stars
69
Total 4 star reviews: 69
3 Rated out of 5 stars
19
Total 3 star reviews: 19
2 Rated out of 5 stars
9
Total 2 star reviews: 9
1 Rated out of 5 stars
3
Total 1 star reviews: 3
customers are saying...
Generated by AI from 100 most recent customer reviews
Last updated 1 month ago
Customers say this primer helps foundation apply smoothly and stay put all day without looking dry or cakey. Many appreciate the lightweight, slightly tacky texture that grips makeup without feeling sticky. Users report their skin looks healthy and glowing with a natural finish. Some experience pump mechanism issues or find the bottle's lock feature difficult to operate.
Reviews 572(tab expanded) Questions (tab collapsed)
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572 reviews
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- ST
Shannon T.
Verified Buyer
I recommend this product
How old are you? 40-49
What is your skin type? Oily
Top skin concerns Sensitivity, Aging, Makeup Pilling, Cracking, Caking
Rated 5 out of 5 stars
Wonderful product
I absolutely love how this product works on my aging skin. I have oily skin and this doesn't make me greasy at all. I have a nice glow.
Read MoreRead more about this review
Was this helpful?
Yes, this review from Shannon T. was helpful. 0 people voted yesNo, this review from Shannon T. was not helpful. 0 people voted no
- NR
Nancy R.
Verified Buyer
I recommend this product
How old are you? 50-59
What is your skin type? Combination
Top skin concerns Dryness or Dehydration, Compromised Skin Barrier, Makeup Pilling, Cracking, Caking
Rated 5 out of 5 stars
Super slick
Love the smooth texture!! Makeup lasts through hottest summer days!!
Read MoreRead more about this review
Was this helpful?
Yes, this review from Nancy R. was helpful. 0 people voted yesNo, this review from Nancy R. was not helpful. 0 people voted no
- DV
donna v.
Verified Buyer
I recommend this product
How old are you? 60-69
What is your skin type? Normal / Balanced
Top skin concerns Dryness or Dehydration
Rated 5 out of 5 stars
glaze
love it
Read MoreRead more about this review
Was this helpful?
Yes, this review from donna v. was helpful. 0 people voted yesNo, this review from donna v. was not helpful. 0 people voted no
- JH
jameshale1764 H.
Verified Buyer
I recommend this product
How old are you? 50-59
What is your skin type? Dry
Top skin concerns Dryness or Dehydration
Rated 5 out of 5 stars
Love love love!!!!!
I bought the set for my girlfriend, she only had Glaze it. She loves all of the products and now they will be on auto shop.
Read MoreRead more about this review
Was this helpful?
Yes, this review from jameshale1764 H. was helpful. 1 person voted yesNo, this review from jameshale1764 H. was not helpful. 0 people voted no
- SL
Sandra L.
Verified Buyer
I recommend this product
How old are you? 50-59
What is your skin type? Combination
Top skin concerns Dark Circles or Texture, Aging, Acne or Breakouts
Rated 5 out of 5 stars
Glaze it cannot be compared
I’ve tried so many types and glaze it does the job; also smooth and long lasting. Live!
Read MoreRead more about this review
Was this helpful?
Yes, this review from Sandra L. was helpful. 0 people voted yesNo, this review from Sandra L. was not helpful. 0 people voted no
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faqs
- how long do I wait before applying makeup?
You should wait about 1–2 minutes after applying primer to allow it to set and create a smooth base for makeup.
- can I wear a primer alone, without applying makeup?
Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.
- why should a primer be hydrating?
A hydrating primer offers several benefits:
Preps skin for makeup: Creates a smooth, moisturized base for even makeup application, preventing dryness or flakiness.
Boosts moisture: Adds hydration to dry skin, helping to maintain a plump appearance, preventing makeup from clinging to dry patches.
Improves makeup longevity: Hydrated skin helps makeup last longer, helping to reduce settling into fine lines.
Glowing finish: Hydrating primers gives a refreshed, dewy look, adding a natural, glassy glow like Glaze It.
- how does a primer work to smooth the skin?
Filling in pores and fine lines: Primers with smoothing ingredients such as glycerin blur the appearance of large pores and fine lines, making the skin appear smoother.
Creating an even surface: Primers provide a velvety or glazey even layer that smooths rough patches, helping makeup apply evenly and last longer.
Minimizing imperfections: Helps to creates a barrier that prevents makeup from settling into lines and textured areas.
Improves Adhesion: A good primer helps makeup adhere better, allowing it to stay in place without sliding or sinking into pores, leading to a more polished, smooth appearance.
- when should I apply a primer?
Apply primer after your skincare routine, but before makeup. Here's the ideal order:
Cleanser: Start with a clean face.
Essence: Helps balance and prep skin.
Serum: Apply targeted treatments or serums (e.g., radiance, fine lines).
Moisturizer: Hydrate skin for better makeup application.
Sunscreen: Always apply sunscreen during day before any makeup.
Primer: The final step before applying makeup.
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