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amp it

COLOR LIP AMPOULE

buildable color · restoring · nourishing

ADD - $22Coming soon

contour it

GRIPPING LIP PENCIL

transfer-resistant · defines · enhancing

ADD - $20Coming soon

glaze it

GLOWY GRIPPING PRIMER

long-lasting · flawless base · blurs

ADD - $28Coming soon

amp it

RESTORATIVE LIP TREATMENT

restoring · line filling · lip repair

ADD - $22Coming soon

marry it set

WEDDING DAY PREP SET

Hydrating · Lightweight · Lasts all night

ADD - $55 $62Coming soon

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens · firms · smooths

ADD - $38Coming soon

whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity · barrier support · hydrates

ADD - $38Coming soon

drip it

HYDRATING GLOW FACE SERUM

hydrates · brightens · smooths

ADD - $36Coming soon

drench it

SOOTHING PRIMING MILK

improves texture · hydrates · balances

ADD - $34Coming soon

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pov: your makeup reaches its full potential

Great makeup starts with skin prep. Hydrate, smooth, and prime for flawless application that lasts.

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FIND YOUR ROUTINE

prep with me

“I built this brand to empower you to explore and share your beauty pov, beginning with the foundation: skin prep.”

Mikayla

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beauty from every angle

Shop Skin Prep

prep your skin, transform your makeup

ALL SKIN PREP BEST SELLERS

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award-winning

drench it

SOOTHING PRIMING MILK

improves texture

hydrates

balances

Add

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Regular price $34

Sale price $34 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340 1908w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"snatch it eye serum\"\n \n loading=\"lazy\"\n \n width=\"1908\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }

pdrn-powered

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens

firms

smooths

Add

Add to cartComing soon -

Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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drip it

HYDRATING GLOW FACE SERUM

hydrates

brightens

smooths

Add

Add to cartComing soon -

Regular price $36

Sale price $36 Regular price~~~~

Unit price/ per

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PDRN-powered

snatch it face ampoule

PDRN FIRMING FACE SERUM

firms

lifts

plumps

Add

Add to cartComing soon -

Regular price $42

Sale price $42 Regular price~~~~

Unit price/ per

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whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity

barrier support

hydrates

Add

Add to cartComing soon -

Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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new

chill it

COOLING WATER-GEL MOISTURIZER

hydrates

weightless

non-pilling

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Add to cartComing soon -

Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"glaze it\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }

glaze it

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

Add

Add to cartComing soon -

Regular price $28

Sale price $28 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }

amp it

RESTORATIVE LIP TREATMENT

restoring

line filling

lip repair

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Regular price $22

Sale price $22 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"sculpt it set\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }

save 10%

sculpt it set

PDRN-POWERED SKIN PREP SET

lifts

firms

plumps

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Regular price $72

Sale price $72 Regular price$80

Unit price/ per

shop all skin prep

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drip it

HYDRATING GLOW FACE SERUM

hydrates

brightens

smooths

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Regular price $36

Sale price $36 Regular price~~~~

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whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity

barrier support

hydrates

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award-winning

drench it

SOOTHING PRIMING MILK

improves texture

hydrates

balances

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amp it

RESTORATIVE LIP TREATMENT

restoring

line filling

lip repair

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glaze it

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

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pdrn-powered

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens

firms

smooths

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PDRN-powered

snatch it face ampoule

PDRN FIRMING FACE SERUM

firms

lifts

plumps

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TSA-approved

shrunk it set

MINI 5-STEP SKIN PREP SET

travel-friendly

discovery kit

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renew it set

REJUVENATING SKIN PREP SET

balances

hydrates

boosts elasticity

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high-performance formulas

dermatologist tested

clinically tested

skin prep made in korea

suitable for sensitive skin

high-performance formulas

dermatologist tested

clinically tested

skin prep made in korea

suitable for sensitive skin

high-performance formulas

dermatologist tested

clinically tested

skin prep made in korea

suitable for sensitive skin

high-performance formulas

dermatologist tested

clinically tested

skin prep made in korea

suitable for sensitive skin

your makeup isn’t the problem

Pilling. Caking. Patchiness. Applied straight to bare skin, makeup can’t perform at its peak. That's why we created skin prep—a new category of formulas that provide the ideal canvas for makeup while supporting your skin’s moisture barrier. Immediate results. Lasting skin care benefits.

shop skin prep

smooth application

Skin prep enables makeup to apply more evenly and blend with less effort.

flawless wear

Skin prep helps makeup melt in—not sit on top—so it looks and feels more like your skin.

lasting results

Skin prep supports better makeup adhesion, keeping your look fresh with fewer touch-ups.

korean inspired performance formulas

Clinically proven results

Our proprietary technology uses a potent blend of Korean inspired ingredients to help moisturize, brighten, plump, and clarify skin for a flawless makeup finish.

Learn More

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

save on what's better together

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award-winning duo

marry it set

WEDDING DAY PREP SET

Hydrating

Lightweight

Lasts all night

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Regular price $55

Sale price $55 Regular price$62

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save 10%

dew it set

5-STEP SKIN PREP SET

hydrates

barrier support

flawless base

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Regular price $142

Sale price $142 Regular price$158

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save 10%

renew it set

REJUVENATING SKIN PREP SET

balances

hydrates

boosts elasticity

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Regular price $97

Sale price $97 Regular price$108

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save 10%

sculpt it set

PDRN-POWERED SKIN PREP SET

lifts

firms

plumps

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Regular price $72

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TSA-approved

shrunk it set

MINI 5-STEP SKIN PREP SET

travel-friendly

discovery kit

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beauty from every angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

Skin prep 101

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

just dropped

award-winning duo

marry it set

WEDDING DAY PREP SET

Hydrating

Lightweight

Lasts all night

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Regular price $55

Sale price $55 Regular price$62

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amp it

COLOR LIP AMPOULE

buildable color

restoring

nourishing

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

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Add

Add to cartComing soon -

Regular price $22

Sale price $22 Regular price~~~~

Unit price/ per

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contour it

GRIPPING LIP PENCIL

transfer-resistant

defines

enhancing

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"sharpen it\"\n \n loading=\"lazy\"\n \n width=\"1272\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1272\"\n height=\"1344\"\n \u003e" }

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