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amp it

COLOR LIP AMPOULE

buildable color · restoring · nourishing

ADD - $22Coming soon

contour it

GRIPPING LIP PENCIL

transfer-resistant · defines · enhancing

ADD - $20Coming soon

glaze it

GLOWY GRIPPING PRIMER

long-lasting · flawless base · blurs

ADD - $28Coming soon

amp it

RESTORATIVE LIP TREATMENT

restoring · line filling · lip repair

ADD - $22Coming soon

marry it set

WEDDING DAY PREP SET

Hydrating · Lightweight · Lasts all night

ADD - $55 $62Coming soon

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens · firms · smooths

ADD - $38Coming soon

whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity · barrier support · hydrates

ADD - $38Coming soon

drip it

HYDRATING GLOW FACE SERUM

hydrates · brightens · smooths

ADD - $36Coming soon

drench it

SOOTHING PRIMING MILK

improves texture · hydrates · balances

ADD - $34Coming soon

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master it

Learn techniques from the masters to fearlessly express your beauty pov.

All Classes

Prep Class

Makeup Class

with mikayla

Guest Artists

Filter And Sort

Filter And Sort

Skin Prep

mikayla explains it

drench it

Skin Prep

mikayla explains it

drip it

Skin Prep

mikayla explains it

whip it

Skin Prep

mikayla explains it

glaze it

Skin Prep

mikayla explains it

amp it

Skin Prep

first impressions

of drench it

Skin Prep

first impressions

of drip it

Skin Prep

first impressions

of whip it

Skin Prep

first impressions

of glaze it

Skin Prep

first impressions

of amp it

Skin Prep

priming 101

with Kayleigh D’Anne

Skin Prep

cleansing tips

with Dustin Patrick Ellis

Skin Prep

knowing your skin type

with Gisel Calvillo

Makeup

ohemaa’s pov. my quick stunning makeup

with Ohemaa Bonsu

Makeup

maj’s pov. my soft glam for everyone

with Maj

Makeup

michelle’s pov. my beautiful mature look

with Michelle Spieler

Makeup

sandy’s pov. my everyday look

with Sandy Nicha

Skin Prep

Makeup

jazzi’s pov my everyday lip combo

with Jazzy Manalo

Skin Prep

Makeup

no-makeup makeup look

with Bri Swing

Makeup

how to layer cream + powder products

with Kayleigh D’Anne

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

VIEW MORE CLASSES

Skin Prep

cleansing tips

with Dustin Patrick Ellis

Skin Prep

priming 101

with Kayleigh D’Anne

Skin Prep

knowing your skin type

with Gisel Calvillo

Skin Prep

mikayla explains it

drench it

Skin Prep

mikayla explains it

drip it

Skin Prep

mikayla explains it

whip it

Skin Prep

mikayla explains it

glaze it

Skin Prep

mikayla explains it

amp it

Skin Prep

Makeup

jazzi’s pov my everyday lip combo

with Jazzy Manalo

Makeup

michelle’s pov. my beautiful mature look

with Michelle Spieler

Makeup

maj’s pov. my soft glam for everyone

with Maj

Makeup

sandy’s pov. my everyday look

with Sandy Nicha

Skin Prep

first impressions

of drench it

Skin Prep

first impressions

of drip it

Skin Prep

first impressions

of whip it

Skin Prep

first impressions

of glaze it

Skin Prep

first impressions

of amp it

Skin Prep

Makeup

no-makeup makeup look

with Bri Swing

VIEW MORE CLASSES

Makeup

ohemaa’s pov. my quick stunning makeup

with Ohemaa Bonsu

Makeup

maj’s pov. my soft glam for everyone

with Maj

Makeup

michelle’s pov. my beautiful mature look

with Michelle Spieler

Makeup

sandy’s pov. my everyday look

with Sandy Nicha

Skin Prep

Makeup

jazzi’s pov my everyday lip combo

with Jazzy Manalo

Skin Prep

Makeup

no-makeup makeup look

with Bri Swing

Makeup

how to layer cream + powder products

with Kayleigh D’Anne

VIEW MORE CLASSES

Skin Prep

mikayla explains it

drench it

Skin Prep

mikayla explains it

drip it

Skin Prep

mikayla explains it

whip it

Skin Prep

mikayla explains it

glaze it

Skin Prep

mikayla explains it

amp it

Mikayla

VIEW MORE CLASSES

Makeup

ohemaa’s pov. my quick stunning makeup

with Ohemaa Bonsu

Skin Prep

knowing your skin type

with Gisel Calvillo

Skin Prep

cleansing tips

with Dustin Patrick Ellis

Skin Prep

priming 101

with Kayleigh D’Anne

Makeup

maj’s pov. my soft glam for everyone

with Maj

Makeup

michelle’s pov. my beautiful mature look

with Michelle Spieler

Makeup

sandy’s pov. my everyday look

with Sandy Nicha

Skin Prep

Makeup

jazzi’s pov my everyday lip combo

with Jazzy Manalo

Makeup

how to layer cream + powder products

with Kayleigh D’Anne

Skin Prep

Makeup

no-makeup makeup look

with Bri Swing

VIEW MORE CLASSES

mikayla’s quick tips

Essential!

“While I preach the importance of skin prep, technique is also key. Incorporate these six quick tips into your skin prep regimen and you can’t mess it up!”

always start on dry, freshly cleansed skin.

exfoliate overnight to help skin be its freshest in the morning.

know your skin type (oily, dry, combo, normal) to choose the products that are right for you.

when layering, tailor to your hydration needs. allow each step to absorb into skin, typically 30 seconds to 1 minute does the trick!

use a fan after each application to help ‘marinate’ the skin.

don’t be afraid of glassy skin; this will create your ideal canvas for a flawless makeup application.

beauty from every angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

Learn More

let’s make it official

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drip it

HYDRATING GLOW FACE SERUM

hydrates

brightens

smooths

Add

Add to cartComing soon -

Regular price $36

Sale price $36 Regular price~~~~

Unit price/ per

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whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity

barrier support

hydrates

Add

Add to cartComing soon -

Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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award-winning

drench it

SOOTHING PRIMING MILK

improves texture

hydrates

balances

Add

Add to cartComing soon -

Regular price $34

Sale price $34 Regular price~~~~

Unit price/ per

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amp it

RESTORATIVE LIP TREATMENT

restoring

line filling

lip repair

Add

Add to cartComing soon -

Regular price $22

Sale price $22 Regular price~~~~

Unit price/ per

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glaze it

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

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Regular price $28

Sale price $28 Regular price~~~~

Unit price/ per

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pdrn-powered

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens

firms

smooths

Add

Add to cartComing soon -

Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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PDRN-powered

snatch it face ampoule

PDRN FIRMING FACE SERUM

firms

lifts

plumps

Add

Add to cartComing soon -

Regular price $42

Sale price $42 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"shrunk it set\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }

TSA-approved

shrunk it set

MINI 5-STEP SKIN PREP SET

travel-friendly

discovery kit

Add

Add to cartComing soon -

Regular price $80

Sale price $80 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"chill it\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }

new

chill it

COOLING WATER-GEL MOISTURIZER

hydrates

weightless

non-pilling

Add

Add to cartComing soon -

Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

amp it

COLOR LIP AMPOULE

buildable color

restoring

nourishing

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

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Regular price $22

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Unit price/ per

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contour it

GRIPPING LIP PENCIL

transfer-resistant

defines

enhancing

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

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build it

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shop all skin prep

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DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Cruelty-Free

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Cruelty-Free

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Cruelty-Free

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Cruelty-Free

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

\\\* Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

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