Formulate It – POV Beauty
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COLOR LIP AMPOULE
buildable color · restoring · nourishing
ADD - $22Coming soon
GRIPPING LIP PENCIL
transfer-resistant · defines · enhancing
ADD - $20Coming soon
GLOWY GRIPPING PRIMER
long-lasting · flawless base · blurs
ADD - $28Coming soon
RESTORATIVE LIP TREATMENT
restoring · line filling · lip repair
ADD - $22Coming soon
WEDDING DAY PREP SET
Hydrating · Lightweight · Lasts all night
ADD - $55 $62Coming soon
PDRN BRIGHTENING EYE SERUM
brightens · firms · smooths
ADD - $38Coming soon
WHIPPED SKIN BARRIER CREAM
boosts elasticity · barrier support · hydrates
ADD - $38Coming soon
HYDRATING GLOW FACE SERUM
hydrates · brightens · smooths
ADD - $36Coming soon
SOOTHING PRIMING MILK
improves texture · hydrates · balances
ADD - $34Coming soon
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pov patented technology
Our carefully developed, patented process is designed to work as a seamless system for glowing results.
Snatch It Technology™
firm • lift • reduce fine lines
(high-potency PDRN, peptides, ceramides)
A trifecta of high-performance PDRN, peptides, and ceramides that enhance skin elasticity to firm, lift, plump, and smooth the appearance of fine lines and wrinkles while supporting the skin barrier.
found in:
\ \ \ snatch it eye serum](/content/products/snatch-it-eye/index.html) \ \ \ snatch it face ampoule](/content/products/snatch-it-face/index.html)
2x FermentVitalComplex™️
soothing • skin brightening
(ginseng,potato,adlay,rice,soybean)
A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.
found in:
\ \ \ drench it](/content/products/drench-it-hydrating-priming-milk-toner/index.html) \ \ \ drip it](/content/products/drip-it-hydrating-glow-face-serum/index.html) \ \ \ whip it](/content/products/whip-it-hydrating-face-moisturizer/index.html) \ \ \ chill it](/content/products/chill-it-water-gel-cooling-moisturizer/index.html)
Megamirrored Molecular Complex™️
restores vibrancy • glowing skin
(panthenol, niacinamide, HA Complex)
Designed to restore vibrancy & help repair skin barrier while providing hydration & amping up skin’s natural coloring & glow.
found in:
\ \ \ drip it](/content/products/drip-it-hydrating-glow-face-serum/index.html)
Barrierbolster Technology™️
skin barrier protection • long term hydration
(ectoin, shea butter, glycerin)
Supports the skin barrier, hydrating deeply providing a brightening glow on skin. Also helps with moisture retention, providing long term hydration so skin feels soothed & looks plumped for overall better skin health.
found in:
\ \ \ whip it](/content/products/whip-it-hydrating-face-moisturizer/index.html)
Gripping Glaze Technology™️
glassy hydration • adherence
(niacinamide, glycerin, polymers)
Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.
found in:
\ \ \ glaze it](/content/products/glaze-it/index.html)
Elastin Glow Technology™️
moisturizing • restoring
(triple butter blend/argan oil/hyaluronic filling spheres)
Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.
found in:
\ \ \ amp it](/content/products/amp-it/index.html)
ingredients that are unmatched
discover our ingredients
filter by concern or benefit
filter by skin type
NormalDryOilyCombination SkinMature
filter by skin concern
DullDrySensitiveTexturedRednessUneven skin toneWrinklesFine lines
filter by benefit
ClarifyingHydratingSmoothingPlumpingBrighteningSoothingPro-aging
adenosine
- skin elasticity
- firming
- texture-refining
what it is:
- A water-soluble ingredient for Improved skin tone & texture.
what it is for:
- Improve skin texture for firmer, smoother looking skin.
found in:
drench it
SOOTHING PRIMING MILK
glaze it
GLOWY GRIPPING PRIMER
allantoin
- attracts & retains moisture
- calming
- hydrating
what it is:
- A humectant that helps attract & retain moisture in the skin.
what it is for:
- Calms the skin.
found in:
drench it
SOOTHING PRIMING MILK
chill it
COOLING WATER-GEL MOISTURIZER
argania spinosa kernel oil
- hydrating
- skin elasticity
- anti-oxidant
what it is:
- An emollient helping to seal in existing moisture by creating a protective barrier on the skin.
what it is for:
- Great for dry, flaky lips offering deep hydration.
found in:
amp it
RESTORATIVE LIP TREATMENT
bark extract salix alba
- texture refining
- skin balancing
- hydrates
what it is:
- A natural extract derived from the willow bark tree that gently exfoliates & helps to address uneven skin tone.
what it is for:
- Helps with pore refinement, hydration & skin protection.
found in:
whip it
WHIPPED SKIN BARRIER CREAM
beta glucan
- skin plumping
- retains moisture
- soothing
what it is:
- Humectant that helps attract & retain moisture in the skin.
what it is for:
- Great for dehydration, offering superior moisturization while supporting healthy skin barrier function.
found in:
whip it
WHIPPED SKIN BARRIER CREAM
biopeptide complex
- line smoothing
- helps skin appear firmer ingredients should ink to this complex
what it is:
- Multi peptide ingredients + amplifying Butylene Glycol.
what it is for:
- Help the skin look smooth + plump.
found in:
drench it
SOOTHING PRIMING MILK
butyrospermum parkii
- skin elasticity
- moisturizing
- soothing
what it is:
- An emollient that helps create a protective layer on skin to prevent moisture loss derived from the kernels of a shea tree.
what it is for:
- Helps with dry, irritated skin.
found in:
whip it
WHIPPED SKIN BARRIER CREAM
amp it
RESTORATIVE LIP TREATMENT
ceramides
- helps with skin elasticity
- skin health
- radiance
what it is:
- Naturally-occurring lipid to help prevent moisture loss.
what it is for:
- Helps to maintain the skin’s natural barrier and keep skin soft & plump.
found in:
drench it
SOOTHING PRIMING MILK
whip it
WHIPPED SKIN BARRIER CREAM
amp it
RESTORATIVE LIP TREATMENT
ectoin
- hydration
- skin barrier support
- calms skin
what it is:
- A naturally- derived, hydrating ingredient for a strong skin barrier.
what it is for:
- Helps improve hydration, soothing & aides with the overall appearance of skin for a healthy, youthful appearance.
found in:
whip it
WHIPPED SKIN BARRIER CREAM
glycerin
- hydrating
- barrier support
- improves skin texture
what it is:
- A humectant that helps attract & retain moisture in the skin.
what it is for:
- Great for dehydrated skin.
found in:
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
glaze it
GLOWY GRIPPING PRIMER
ha complex
- hydrates
- boosts skin barrier
- tightens ingredients should ink to this complex
what it is:
- Sodium Hyaluronate Crosspolymer + amplifiers to boost benefits.
what it is for:
- Great for dehydrated skin + plumping.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
helianthus annuus seed oil
- hydrating
- anti-oxidant
- calming
what it is:
- Naturally-derived oil from sunflower seeds known to help retain the skin's moisture.
what it is for:
- Dehydrated skin, soothing & calming.
found in:
whip it
WHIPPED SKIN BARRIER CREAM
niacinamide
- brightening
- improves skin tone
- hydrates
what it is:
- Vitamin B3 is a humectant that helps. Support skin's natural moisture balance. Enhance skin's radiant appearance. Help maintain skin's healthy-looking tone.
what it is for:
- Great for uneven skin tone & texture
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
glaze it
GLOWY GRIPPING PRIMER
panthenol
- moisturizing
- soothing
- improves skin barrier
what it is:
- Pro-vitamin B5 Is a known humectant that helps. Attract moisture in the skin to help skin feel hydrated. Support skin's natural moisture balance. Help skin feel soft and smooth.
what it is for:
- Great for dehydrated & irritated skin.
found in:
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
lactobacillus/glycine soja ferment extract
- hydration
- balancing
- healthy looking skin
what it is:
- Twice fermented soybean known to be rich in probiotics & antioxidants.
what it is for:
- Helps balance the skin's natural microbiome for healthier looking skin.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
lactobacillus/panax ginseng root ferment filtrate
- reduces redness
- firming
- skin barrier enhancing
what it is:
- Twice fermented ginseng root known to be rich in probiotics, vitamins & antioxidants.
what it is for:
- Great for dehydrated & irritated skin for improved skin vitality.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
lactobacillus/rice ferment
- brightening
- evens skin tone & texture
- hydrates
what it is:
- Twice fermented rice known to be rich in probiotics.
what it is for:
- Great for dehydrated skin, also helps with uneven skin tone & texture. Improves appearance of skin with brightening benefits.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
limnanthes alba seed oil
- moisturizing
- skin balancing
- softening
what it is:
- Extracted from meadowfoam seeds ideal for softer, smoother looking and feeling skin.
what it is for:
- Softens & smoothes skin.
found in:
drip it
HYDRATING GLOW FACE SERUM
mangifera indica seed butter
- moisturizing
- restoring
- soothing
what it is:
- A plant-based butter extracted from the seeds of the mango fruit that is an emollient that helps create a protective layer on skin to prevent moisture loss.
what it is for:
- Helps to moisturize & soften the delicate lip skin.
found in:
amp it
RESTORATIVE LIP TREATMENT
moringa oleifera seed extract
- hydrating
- refreshing
- anti-oxidant
what it is:
- An extract derived from the Morgina tree, that helps retain moisture in the skin.
what it is for:
- Helps with hydration for a more glowing appearance.
found in:
drip it
HYDRATING GLOW FACE SERUM
olea europaea fruit oil
- moisturizing
- nourishing
- softens skin
what it is:
- Naturally-derived oil known to help prevent moisture loss.
what it is for:
- Dehydrated skin, soothes .
found in:
drench it
SOOTHING PRIMING MILK
omega- 6 ceramide safflower
- soothing
- restorative
- supports delicate skin barrier
what it is:
- A powerful ingredient to support skin's natural lipid barrier.
what it is for:
- Dehydration in lips.
found in:
amp it
RESTORATIVE LIP TREATMENT
oryza sativa bran oil
- moisturizing
- anti-oxidant
- improves skin tone
what it is:
- A plant-derived emollient that helps skin to maintain moisture.
what it is for:
- Calms & soothes irritated skin.
found in:
drip it
HYDRATING GLOW FACE SERUM
peptides
- elasticity
- skin firming
- smooths skin texture
what it is:
- Short chain of amino acids which are the building blocks of proteins that help improve appearance of skin.
what it is for:
- Helps skin look firmer and improving skin texture & reducing the appearance of fine lines.
found in:
drench it
SOOTHING PRIMING MILK
chill it
COOLING WATER-GEL MOISTURIZER
polyglutamic acid
- brightens
- improves the appearance of skin texture
- hydrating
what it is:
- A naturally occurring amino acid that helps helps retain moisture in skin.
what it is for:
- Dehydration & uneven skin tone and texture.
found in:
drench it
SOOTHING PRIMING MILK
whip it
WHIPPED SKIN BARRIER CREAM
pyrus malus fruit extract
- Helps skin look and feel smooth and moisturized
what it is:
- An extract derived from apples that helps skin feel soft and supple while enhancing the skin's natural healthy appearance.
what it is for:
- Great for dehydrated skin.
found in:
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
resveratrol
- enhances the skin's natural radiance
- evens skin tone
- helps for softer feeling skin
what it is:
- Powerful antioxidant.
what it is for:
- Great for evening skin tone & reducing the appearance of temporary redness.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate
- hydrates
- improves texture & appearance of skin
what it is:
- Twice fermented adlay, an Eastern based barley, known to be rich in enzymes & nutrients.
what it is for:
- Great for dehydrated skin & uneven skin tone/texture.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
saccharomyces/potato extract ferment filtrate
- anti-oxidant
- soothing
- moisturizing
what it is:
- Twice fermented potato resulting in rich nutrients for skin.
what it is for:
- Great for dehydrated, irritated skin.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
saccharomyces/rice ferment filtrate
- antioxidant
- dewy texture
- balances skin tone
what it is:
- Rice water taken through the fermentation process resulting in richer beneficial nutrients.
what it is for:
- Skin tightening, helps calm irritated & dry skin.
found in:
drench it
SOOTHING PRIMING MILK
simmondsia chinensis seed oil
- moisturizing
- soothing
- anti-oxidant protection
what it is:
- A jojoba plant-derived humectant that helps attract & retain moisture in the skin.
what it is for:
- Soothes & moisturizes skin.
found in:
chill it
COOLING WATER-GEL MOISTURIZER
amp it
RESTORATIVE LIP TREATMENT
sodium hyaluronate
- hydration
- elasticity
- plumping
what it is:
- Humectant that helps attract & retain moisture in the skin.
what it is for:
- Helps with hydration for plumper, smoother looking skin.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
amp it
RESTORATIVE LIP TREATMENT
squalane
- supports the skin barrier
- calming
- balances skin tone
what it is:
- An emollient that helps create a protective layer on skin to to help prevent moisture loss.
what it is for:
- Great for softening & soothing calming irritated skin.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
chill it
COOLING WATER-GEL MOISTURIZER
theobroma grandiflorum seed butter
- moisturizing
- restoring
- revitalizing
what it is:
- A rich, creamy plant-based butter that comes from the seeds of the cupuacu fruit.
what it is for:
- Helps to soften, moisturize & revitalize the delicate lip skin.
found in:
amp it
RESTORATIVE LIP TREATMENT
tocopherol
- Vitamin E
- moisturizing
- calming
what it is:
- A humectant that helps maintain the skin's natural moisture.
what it is for:
- Dehydrated skin, soothes.
found in:
drench it
SOOTHING PRIMING MILK
chill it
COOLING WATER-GEL MOISTURIZER
whip it
WHIPPED SKIN BARRIER CREAM
amp it
RESTORATIVE LIP TREATMENT
tremella fuciformis sporocarp extract
- Helps skin look radiant and feel hydrated
what it is:
- A botanical extract derived from snow mushroom to help support the skin's natural moisture and for an enhanced luminous appearance.
what it is for:
- Helps with dehydrated, uneven skin tone.
found in:
drench it
SOOTHING PRIMING MILK
drip it
HYDRATING GLOW FACE SERUM
SEE MORESEE LESS
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filter by skin concern
Dull
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Clarifying
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drench it
SOOTHING PRIMING MILK
fermentVital complex™
hydratesbrightensclarifies
squalane
barrier supportsoothing
biopeptide complex
maintains moisture balance
drip it
HYDRATING GLOW FACE SERUM
fermentVital complex™
hydratesbrightensclarifies
panthenol
moisturizessoothesrefreshes
apple fruit extract
improves elasticity
whip it
WHIPPED SKIN BARRIER CREAM
fermentVital complex™
hydratesbrightensclarifies
ceramides
improves elasticity
beta glucan
skin plumping
glaze it
GLOWY GRIPPING PRIMER
niacinimide
improves skin texture
glycerine
barrier support
adenosine
amplified radiance
amp it
RESTORATIVE LIP TREATMENT
elastin glow
moisturizingrestoring
argon oil
rich in antioxidants
hyaluronic filling spheres
plumpingline filling
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