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COLOR LIP AMPOULE
buildable color · restoring · nourishing
ADD - $22Coming soon
GRIPPING LIP PENCIL
transfer-resistant · defines · enhancing
ADD - $20Coming soon
GLOWY GRIPPING PRIMER
long-lasting · flawless base · blurs
ADD - $28Coming soon
RESTORATIVE LIP TREATMENT
restoring · line filling · lip repair
ADD - $22Coming soon
WEDDING DAY PREP SET
Hydrating · Lightweight · Lasts all night
ADD - $55 $62Coming soon
PDRN BRIGHTENING EYE SERUM
brightens · firms · smooths
ADD - $38Coming soon
WHIPPED SKIN BARRIER CREAM
boosts elasticity · barrier support · hydrates
ADD - $38Coming soon
HYDRATING GLOW FACE SERUM
hydrates · brightens · smooths
ADD - $36Coming soon
SOOTHING PRIMING MILK
improves texture · hydrates · balances
ADD - $34Coming soon
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beauty
from every
angle
At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.
angle
our pov.
iconic individuality. authenticity over approval.
Celebrating unique qualities and embracing authenticity over fitting in.
inclusive community. fearless vulnerability.
An inviting, safe space for inspiration, experimentation and honest conversations.
edutainment. be a pro at home.
Empowering you through education, bringing you joy through entertainment.
proprietary tech. with makeup artistry tech(nique).
We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.
a note from
Mikayla
I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.
I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.
We’re in this together!
Mikayla’s Pick
drip it
HYDRATING GLOW FACE SERUM
ADD TO CART - $36
Coming soon
our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.
we don’t just conceal; we heal
we don’t just conceal; we heal
With our multifunctional, high-performance products, you can achieve instantly flawless skin while enjoying long-term benefits.
our patented technology
Our carefully developed, patented skin prep process is designed to work as a seamless system for glowing results.
Snatch It Technology™
firm • lift • reduce fine lines
(high-potency PDRN, peptides, ceramides)
A trifecta of high-performance PDRN, peptides, and ceramides that enhance skin elasticity to firm, lift, plump, and smooth the appearance of fine lines and wrinkles while supporting the skin barrier.
found in:
\ \ \ snatch it eye serum](/content/products/snatch-it-eye/index.html) \ \ \ snatch it face ampoule](/content/products/snatch-it-face/index.html)
2x FermentVitalComplex™️
soothing • skin brightening
(ginseng,potato,adlay,rice,soybean)
A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.
found in:
\ \ \ drench it](/content/products/drench-it-hydrating-priming-milk-toner/index.html) \ \ \ drip it](/content/products/drip-it-hydrating-glow-face-serum/index.html) \ \ \ whip it](/content/products/whip-it-hydrating-face-moisturizer/index.html) \ \ \ chill it](/content/products/chill-it-water-gel-cooling-moisturizer/index.html)
Megamirrored Molecular Complex™️
restores vibrancy • glowing skin
(panthenol, niacinamide, HA Complex)
Designed to restore vibrancy & help repair skin barrier while providing hydration & amping up skin’s natural coloring & glow.
found in:
\ \ \ drip it](/content/products/drip-it-hydrating-glow-face-serum/index.html)
Barrierbolster Technology™️
skin barrier protection • long term hydration
(ectoin, shea butter, glycerin)
Supports the skin barrier, hydrating deeply providing a brightening glow on skin. Also helps with moisture retention, providing long term hydration so skin feels soothed & looks plumped for overall better skin health.
found in:
\ \ \ whip it](/content/products/whip-it-hydrating-face-moisturizer/index.html)
Gripping Glaze Technology™️
glassy hydration • adherence
(niacinamide, glycerin, polymers)
Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.
found in:
\ \ \ glaze it](/content/products/glaze-it/index.html)
Elastin Glow Technology™️
moisturizing • restoring
(triple butter blend/argan oil/hyaluronic filling spheres)
Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.
found in:
\ \ \ amp it](/content/products/amp-it/index.html)
master it
no more excuses!
\ \ prep class](/content/pages/master-it?tab=prepclass#classes/index.html)
\ \ makeup class](/content/pages/master-it?tab=makeupclass#classes/index.html)
\ \ mikayla’s tips](/content/pages/master-it#tips/index.html)
let’s make it official
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HYDRATING GLOW FACE SERUM
hydrates
brightens
smooths
Add
Add to cartComing soon -
Regular price $36
Sale price $36 Regular price~~~~
Unit price/ per
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WHIPPED SKIN BARRIER CREAM
boosts elasticity
barrier support
hydrates
Add
Add to cartComing soon -
Regular price $38
Sale price $38 Regular price~~~~
Unit price/ per
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award-winning
SOOTHING PRIMING MILK
improves texture
hydrates
balances
Add
Add to cartComing soon -
Regular price $34
Sale price $34 Regular price~~~~
Unit price/ per
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RESTORATIVE LIP TREATMENT
restoring
line filling
lip repair
Add
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Regular price $22
Sale price $22 Regular price~~~~
Unit price/ per
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GLOWY GRIPPING PRIMER
long-lasting
flawless base
blurs
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Regular price $28
Sale price $28 Regular price~~~~
Unit price/ per
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pdrn-powered
PDRN BRIGHTENING EYE SERUM
brightens
firms
smooths
Add
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Regular price $38
Sale price $38 Regular price~~~~
Unit price/ per
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PDRN-powered
PDRN FIRMING FACE SERUM
firms
lifts
plumps
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Regular price $42
Sale price $42 Regular price~~~~
Unit price/ per
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"shrunk it set\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }
TSA-approved
MINI 5-STEP SKIN PREP SET
travel-friendly
discovery kit
Add
Add to cartComing soon -
Regular price $80
Sale price $80 Regular price~~~~
Unit price/ per
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"chill it\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }
new
COOLING WATER-GEL MOISTURIZER
hydrates
weightless
non-pilling
Add
Add to cartComing soon -
Regular price $38
Sale price $38 Regular price~~~~
Unit price/ per
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
COLOR LIP AMPOULE
buildable color
restoring
nourishing
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_hero_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_hero_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_hero_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_hero_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_hero_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_grid.jpg?v=1779302076\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_grid.jpg?v=1779302076\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_grid.jpg?v=1779302076\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_grid.jpg?v=1779302076 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_malassada_grid.jpg?v=1779302076\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_hero_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_hero_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_hero_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_hero_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_hero_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_grid.jpg?v=1779302906\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_grid.jpg?v=1779302906\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_grid.jpg?v=1779302906\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_grid.jpg?v=1779302906 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_caramel_creme_grid.jpg?v=1779302906\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_hero_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_hero_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_hero_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_hero_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_hero_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_grid.jpg?v=1779302569\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_grid.jpg?v=1779302569\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_grid.jpg?v=1779302569\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_grid.jpg?v=1779302569 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_boston_cream_grid.jpg?v=1779302569\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_hero_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_vanilla_latte_grid.jpg?v=1779303919\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_hero_scribble.jpg?v=1779912552\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_bon_bon_grid.jpg?v=1779306722\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
GRIPPING LIP PENCIL
transfer-resistant
defines
enhancing
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }
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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"build it\"\n \n loading=\"lazy\"\n \n width=\"2000\"\n height=\"1996\"\n \u003e", "desktopHover": "" }
Personalize Your Routine
DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Cruelty-Free
DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Cruelty-Free
DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Cruelty-Free
DERMATOLOGIST-tested
Made In Korea
Suitable For Sensitive Skin
Cruelty-Free
*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.
**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.
\\\* Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.
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