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amp it

COLOR LIP AMPOULE

buildable color · restoring · nourishing

ADD - $22Coming soon

contour it

GRIPPING LIP PENCIL

transfer-resistant · defines · enhancing

ADD - $20Coming soon

glaze it

GLOWY GRIPPING PRIMER

long-lasting · flawless base · blurs

ADD - $28Coming soon

amp it

RESTORATIVE LIP TREATMENT

restoring · line filling · lip repair

ADD - $22Coming soon

marry it set

WEDDING DAY PREP SET

Hydrating · Lightweight · Lasts all night

ADD - $55 $62Coming soon

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens · firms · smooths

ADD - $38Coming soon

whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity · barrier support · hydrates

ADD - $38Coming soon

drip it

HYDRATING GLOW FACE SERUM

hydrates · brightens · smooths

ADD - $36Coming soon

drench it

SOOTHING PRIMING MILK

improves texture · hydrates · balances

ADD - $34Coming soon

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beauty

from every

angle

At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

angle

our pov.

iconic individuality. authenticity over approval.

Celebrating unique qualities and embracing authenticity over fitting in.

inclusive community. fearless vulnerability.

An inviting, safe space for inspiration, experimentation and honest conversations.

edutainment. be a pro at home.

Empowering you through education, bringing you joy through entertainment.

proprietary tech. with makeup artistry tech(nique).

We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.

a note from

Mikayla

I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

We’re in this together!

Mikayla’s Pick

drip it

HYDRATING GLOW FACE SERUM

ADD TO CART - $36

Coming soon

our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.

we don’t just conceal; we heal

we don’t just conceal; we heal

With our multifunctional, high-performance products, you can achieve instantly flawless skin while enjoying long-term benefits.

our patented technology

Our carefully developed, patented skin prep process is designed to work as a seamless system for glowing results.

Snatch It Technology™

firm • lift • reduce fine lines

(high-potency PDRN, peptides, ceramides)

A trifecta of high-performance PDRN, peptides, and ceramides that enhance skin elasticity to firm, lift, plump, and smooth the appearance of fine lines and wrinkles while supporting the skin barrier.

found in:

\ \ \ snatch it eye serum](/content/products/snatch-it-eye/index.html) \ \ \ snatch it face ampoule](/content/products/snatch-it-face/index.html)

2x FermentVitalComplex™️

soothing • skin brightening

(ginseng,potato,adlay,rice,soybean)

A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

found in:

\ \ \ drench it](/content/products/drench-it-hydrating-priming-milk-toner/index.html) \ \ \ drip it](/content/products/drip-it-hydrating-glow-face-serum/index.html) \ \ \ whip it](/content/products/whip-it-hydrating-face-moisturizer/index.html) \ \ \ chill it](/content/products/chill-it-water-gel-cooling-moisturizer/index.html)

Megamirrored Molecular Complex™️

restores vibrancy • glowing skin

(panthenol, niacinamide, HA Complex)

Designed to restore vibrancy & help repair skin barrier while providing hydration & amping up skin’s natural coloring & glow.

found in:

\ \ \ drip it](/content/products/drip-it-hydrating-glow-face-serum/index.html)

Barrierbolster Technology™️

skin barrier protection • long term hydration

(ectoin, shea butter, glycerin)

Supports the skin barrier, hydrating deeply providing a brightening glow on skin. Also helps with moisture retention, providing long term hydration so skin feels soothed & looks plumped for overall better skin health.

found in:

\ \ \ whip it](/content/products/whip-it-hydrating-face-moisturizer/index.html)

Gripping Glaze Technology™️

glassy hydration • adherence

(niacinamide, glycerin, polymers)

Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.

found in:

\ \ \ glaze it](/content/products/glaze-it/index.html)

Elastin Glow Technology™️

moisturizing • restoring

(triple butter blend/argan oil/hyaluronic filling spheres)

Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.

found in:

\ \ \ amp it](/content/products/amp-it/index.html)

master it

no more excuses!

\ \ prep class](/content/pages/master-it?tab=prepclass#classes/index.html)

\ \ makeup class](/content/pages/master-it?tab=makeupclass#classes/index.html)

\ \ mikayla’s tips](/content/pages/master-it#tips/index.html)

let’s make it official

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drip it

HYDRATING GLOW FACE SERUM

hydrates

brightens

smooths

Add

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Regular price $36

Sale price $36 Regular price~~~~

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whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity

barrier support

hydrates

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Regular price $38

Sale price $38 Regular price~~~~

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award-winning

drench it

SOOTHING PRIMING MILK

improves texture

hydrates

balances

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Regular price $34

Sale price $34 Regular price~~~~

Unit price/ per

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amp it

RESTORATIVE LIP TREATMENT

restoring

line filling

lip repair

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Regular price $22

Sale price $22 Regular price~~~~

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glaze it

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

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Regular price $28

Sale price $28 Regular price~~~~

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pdrn-powered

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens

firms

smooths

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Regular price $38

Sale price $38 Regular price~~~~

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PDRN-powered

snatch it face ampoule

PDRN FIRMING FACE SERUM

firms

lifts

plumps

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Regular price $42

Sale price $42 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_it_pdp_hero.png?v=1765230098\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"shrunk it set\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/shrunk_model_bag.png?v=1764711049\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }

TSA-approved

shrunk it set

MINI 5-STEP SKIN PREP SET

travel-friendly

discovery kit

Add

Add to cartComing soon -

Regular price $80

Sale price $80 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"chill it\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }

new

chill it

COOLING WATER-GEL MOISTURIZER

hydrates

weightless

non-pilling

Add

Add to cartComing soon -

Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_hero_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_cannoli_grid.jpg?v=1779295720\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

amp it

COLOR LIP AMPOULE

buildable color

restoring

nourishing

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_hero_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_strawberry_shortcake_grid.jpg?v=1779304132\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_hero_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_toasted_marshmallow_grid.jpg?v=1779303497\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

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Regular price $22

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Unit price/ per

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contour it

GRIPPING LIP PENCIL

transfer-resistant

defines

enhancing

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"build it\"\n \n loading=\"lazy\"\n \n width=\"2000\"\n height=\"1996\"\n \u003e", "desktopHover": "" }

build it

Personalize Your Routine

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DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Cruelty-Free

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Cruelty-Free

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Cruelty-Free

DERMATOLOGIST-tested

Made In Korea

Suitable For Sensitive Skin

Cruelty-Free

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

\\\* Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

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