High-Performance Makeup & Skin Prep – POV Beauty

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amp it

COLOR LIP AMPOULE

buildable color · restoring · nourishing

ADD - $22Coming soon

contour it

GRIPPING LIP PENCIL

transfer-resistant · defines · enhancing

ADD - $20Coming soon

glaze it

GLOWY GRIPPING PRIMER

long-lasting · flawless base · blurs

ADD - $28Coming soon

amp it

RESTORATIVE LIP TREATMENT

restoring · line filling · lip repair

ADD - $22Coming soon

marry it set

WEDDING DAY PREP SET

Hydrating · Lightweight · Lasts all night

ADD - $55 ~~$62~~Coming soon

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens · firms · smooths

ADD - $38Coming soon

whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity · barrier support · hydrates

ADD - $38Coming soon

drip it

HYDRATING GLOW FACE SERUM

hydrates · brightens · smooths

ADD - $36Coming soon

drench it

SOOTHING PRIMING MILK

improves texture · hydrates · balances

ADD - $34Coming soon

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amp it

COLOR LIP AMPOULE

buildable color

restoring

nourishing

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

Add

Add to cartComing soon -

Regular price $22

Sale price $22 Regular price~~~~

Unit price/ per

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contour it

GRIPPING LIP PENCIL

transfer-resistant

defines

enhancing

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

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Regular price $20

Sale price $20 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze-it-hero-glamour-award.png?v=1776267823\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"glaze it\"\n \n loading=\"lazy\"\n \n width=\"636\"\n height=\"672\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/glaze_it_before_after.jpg?v=1785783837\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }

glaze it

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

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Regular price $28

Sale price $28 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it\"\n \n loading=\"lazy\"\n \n width=\"2544\"\n height=\"2688\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_clear_grid.jpg?v=1785784070\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }

amp it

RESTORATIVE LIP TREATMENT

restoring

line filling

lip repair

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Regular price $22

Sale price $22 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"marry it set\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1200\"\n height=\"1200\"\n \u003e" }

award-winning duo

marry it set

WEDDING DAY PREP SET

Hydrating

Lightweight

Lasts all night

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Regular price $55

Sale price $55 Regular price~~$62~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340 1908w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-pdp-hero-v2.png?v=1773948340\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"snatch it eye serum\"\n \n loading=\"lazy\"\n \n width=\"1908\"\n height=\"2016\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch_it_eye_before_after.jpg?v=1785783911\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }

pdrn-powered

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens

firms

smooths

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Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity

barrier support

hydrates

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Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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drip it

HYDRATING GLOW FACE SERUM

hydrates

brightens

smooths

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Regular price $36

Sale price $36 Regular price~~~~

Unit price/ per

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award-winning

drench it

SOOTHING PRIMING MILK

improves texture

hydrates

balances

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Regular price $34

Sale price $34 Regular price~~~~

Unit price/ per

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

High-performance makeup and skin prep made to work together for smoother application, lasting wear, and looks that perform at their peak.

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