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amp it

COLOR LIP AMPOULE

buildable color · restoring · nourishing

ADD - $22Coming soon

contour it

GRIPPING LIP PENCIL

transfer-resistant · defines · enhancing

ADD - $20Coming soon

glaze it

GLOWY GRIPPING PRIMER

long-lasting · flawless base · blurs

ADD - $28Coming soon

amp it

RESTORATIVE LIP TREATMENT

restoring · line filling · lip repair

ADD - $22Coming soon

marry it set

WEDDING DAY PREP SET

Hydrating · Lightweight · Lasts all night

ADD - $55 ~~$62~~Coming soon

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens · firms · smooths

ADD - $38Coming soon

whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity · barrier support · hydrates

ADD - $38Coming soon

drip it

HYDRATING GLOW FACE SERUM

hydrates · brightens · smooths

ADD - $36Coming soon

drench it

SOOTHING PRIMING MILK

improves texture · hydrates · balances

ADD - $34Coming soon

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drip it

HYDRATING GLOW FACE SERUM

hydrates

brightens

smooths

Add

Add to cartComing soon -

Regular price $36

Sale price $36 Regular price~~~~

Unit price/ per

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whip it

WHIPPED SKIN BARRIER CREAM

boosts elasticity

barrier support

hydrates

Add

Add to cartComing soon -

Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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award-winning

drench it

SOOTHING PRIMING MILK

improves texture

hydrates

balances

Add

Add to cartComing soon -

Regular price $34

Sale price $34 Regular price~~~~

Unit price/ per

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amp it

RESTORATIVE LIP TREATMENT

restoring

line filling

lip repair

Add

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Regular price $22

Sale price $22 Regular price~~~~

Unit price/ per

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glaze it

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

Add

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Regular price $28

Sale price $28 Regular price~~~~

Unit price/ per

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pdrn-powered

snatch it eye serum

PDRN BRIGHTENING EYE SERUM

brightens

firms

smooths

Add

Add to cartComing soon -

Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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PDRN-powered

snatch it face ampoule

PDRN FIRMING FACE SERUM

firms

lifts

plumps

Add

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Regular price $42

Sale price $42 Regular price~~~~

Unit price/ per

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TSA-approved

shrunk it set

MINI 5-STEP SKIN PREP SET

travel-friendly

discovery kit

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Regular price $80

Sale price $80 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646 954w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill-it-silo-v2.png?v=1776456646\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"chill it\"\n \n loading=\"lazy\"\n \n width=\"954\"\n height=\"1008\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/chill_it_before_after.jpg?v=1785783943\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"2000\"\n height=\"2000\"\n \u003e" }

new

chill it

COOLING WATER-GEL MOISTURIZER

hydrates

weightless

non-pilling

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Regular price $38

Sale price $38 Regular price~~~~

Unit price/ per

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amp it

COLOR LIP AMPOULE

buildable color

restoring

nourishing

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_hero_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"amp it - color\"\n \n loading=\"lazy\"\n \n width=\"1200\"\n height=\"1200\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/amp_it_rich_cocoa_grid.jpg?v=1779303678\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

Add

Add to cartComing soon -

Regular price $22

Sale price $22 Regular price~~~~

Unit price/ per

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contour it

GRIPPING LIP PENCIL

transfer-resistant

defines

enhancing

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{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_hero_scribble.jpg?v=1779912844\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_creme_grid.jpg?v=1779307276\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_hero_scribble.jpg?v=1779912755\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_ganache_grid.jpg?v=1779307094\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_hero_scribble.jpg?v=1779912676\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_toasted_sugar_grid.jpg?v=1779306934\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_hero_scribble.jpg?v=1779912070\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_dash_of_cinnamon_grid.jpg?v=1779307439\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_hero_scribble.jpg?v=1779912224\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_angel_cake_grid.jpg?v=1779307574\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_hero_scribble.jpg?v=1779912326\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_charred_cider_grid.jpg?v=1779307739\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_hero_scribble.jpg?v=1779912422\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"contour it\"\n \n loading=\"lazy\"\n \n width=\"1344\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898 1344w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/contour_it_90_dark_grid.jpg?v=1779307898\u0026width=533\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1344\"\n height=\"1344\"\n \u003e" }

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Regular price $20

Sale price $20 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpen_it_silo.jpg?v=1780605893\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"sharpen it\"\n \n loading=\"lazy\"\n \n width=\"1272\"\n height=\"1344\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885 1272w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/sharpenit_shavings.jpg?v=1779304885\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1272\"\n height=\"1344\"\n \u003e" }

sharpen it

LIP PENCIL SHARPENER

sharpens

preserves pigment

mess-free

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Regular price $9

Sale price $9 Regular price~~~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429 2000w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/EDITORIAL-PORTRAIT_KAITLYN_0145_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"build it\"\n \n loading=\"lazy\"\n \n width=\"2000\"\n height=\"1996\"\n \u003e", "desktopHover": "" }

build it

Personalize Your Routine

View product

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Marry-it-hero-badge.jpg?v=1785506182\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"marry it set\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076 1200w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/TTS_glaze_it_drench_it_cake.jpg?v=1782309076\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"1200\"\n height=\"1200\"\n \u003e" }

award-winning duo

marry it set

WEDDING DAY PREP SET

Hydrating

Lightweight

Lasts all night

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Regular price $55

Sale price $55 Regular price~~$62~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Sculpt-It-Hero-badge.jpg?v=1785506194\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"sculpt it set\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1236\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/snatch-eye-model2.png?v=1770392684\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }

save 10%

sculpt it set

PDRN-POWERED SKIN PREP SET

lifts

firms

plumps

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Regular price $72

Sale price $72 Regular price~~$80~~

Unit price/ per

{ "desktopPrimary": "\u003cimg\n data-card-media-slot=\"desktop-primary\"\n class=\"card-product__media-primary motion-reduce\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720 720w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=940 940w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=1066 1066w,\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195 1236w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/Dew-it-hero-badge.jpg?v=1785506195\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"dew it set\"\n \n loading=\"lazy\"\n \n width=\"1236\"\n height=\"1218\"\n \u003e", "desktopHover": "\u003cimg\n class=\"card-product__media-hover motion-reduce\"\n data-card-media-slot=\"desktop-hover\"\n srcset=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-model-refresh_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051 636w\n \"\n src=\"\/\/povbeauty.com\/cdn\/shop\/files\/drench-it-model-refresh_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051\u0026width=720\"\n sizes=\"(min-width: 1200px)\n\t\t267px,\n\t\t(min-width: 990px) calc((100vw - 130px) \/ 4),\n\t\t(min-width: 750px) calc((100vw - 120px) \/ 3),\n\t\tcalc((100vw - 35px) \/ 2)\"\n alt=\"\"\n loading=\"lazy\"\n width=\"636\"\n height=\"672\"\n \u003e" }

save 10%

dew it set

5-STEP SKIN PREP SET

hydrates

barrier support

flawless base

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Regular price $142

Sale price $142 Regular price~~$158~~

Unit price/ per

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save 10%

renew it set

REJUVENATING SKIN PREP SET

balances

hydrates

boosts elasticity

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Regular price $97

Sale price $97 Regular price~~$108~~

Unit price/ per

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

The full POV Beauty lineup—from Korean skin prep essentials to the perfect lip combo. Every product is designed to work in synchrony to create a flawless canvas for makeup.

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