[Skip to content](/content/pages/skin-prep-guide#MainContent/index.html) free shipping on orders over $50 your cart (0) \[\] Loading... ## your cart is empty inside ### shop our best sellers [amp it](/content/products/amp-it-color/index.html) COLOR LIP AMPOULE buildable color · restoring · nourishing ADD - $22Coming soon [contour it](/content/products/contour-it/index.html) GRIPPING LIP PENCIL transfer-resistant · defines · enhancing ADD - $20Coming soon [glaze it](/content/products/glaze-it/index.html) GLOWY GRIPPING PRIMER long-lasting · flawless base · blurs ADD - $28Coming soon [amp it](/content/products/amp-it/index.html) RESTORATIVE LIP TREATMENT restoring · line filling · lip repair ADD - $22Coming soon [marry it set](/content/products/marry-it-set/index.html) WEDDING DAY PREP SET Hydrating · Lightweight · Lasts all night ADD - $55 ~~$62~~Coming soon [snatch it eye serum](/content/products/snatch-it-eye/index.html) PDRN BRIGHTENING EYE SERUM brightens · firms · smooths ADD - $38Coming soon [whip it](/content/products/whip-it-hydrating-face-moisturizer/index.html) WHIPPED SKIN BARRIER CREAM boosts elasticity · barrier support · hydrates ADD - $38Coming soon [drip it](/content/products/drip-it-hydrating-glow-face-serum/index.html) HYDRATING GLOW FACE SERUM hydrates · brightens · smooths ADD - $36Coming soon [drench it](/content/products/drench-it-hydrating-priming-milk-toner/index.html) SOOTHING PRIMING MILK improves texture · hydrates · balances ADD - $34Coming soon [shop all](/content/collections/all/index.html) FREE US SHIPPING ON ORDERS OVER $50•SUBSCRIBE + SAVE 30% ## We’re bringing pov international Shopping outside the united states? Select your shipping destination below ## Country/region United States - Canada](/content/pages/skin-prep-guide#/index.html) SAVE & CONTINUE CANCEL ## why skin prep? Your makeup only looks as good as what’s underneath it. [shop skin prep](/content/collections/5-step-skin-prep-routine/index.html) WHAT IS SKIN PREP? ## great makeup starts with great skin Applying makeup without skin prep is like painting on an unprimed canvas. The right prep smooths, hydrates, and creates the foundation makeup needs to perform at its best. ‎ **WITHOUT** **SKIN PREP** - Makeup skips and becomes patchy - Makeup looks dry or textured - Makeup settles into fine lines ‎ **WITH** **SKIN PREP** - Makeup blurs + blends smoothly - Makeup looks natural - Makeup wears longer “Makeup is power. Makeup is storytelling. **It’s not about hiding who you are, but enhancing who you are.** And it has always been my philosophy that the best makeup starts with the best skin prep.” Mikayla ## why makeup falls flat - # patchy finish ‎Makeup skips and won't blend evenly, leaving the skin looking **textured**. - # creases fast Settles into fine lines and creases within hours because the skin lacks a hydrated base. - # dry texture Looks dull, flaky, or tight. Without prep, your makeup sits on **patchy, dry** skin. - # pills easily Products ball up or separate when they can't properly bond to the skin's surface. ## prep = performance It’s not your makeup. It’s your skin prep. ## the science of layering Effective skin prep is all about layering from **thinnest to thickest texture**. This allows products to work in harmony, hydrating deeply and improving texture so makeup glides on and stays flawless. ## drench it ## drip it ## whip it ## glaze it ## amp it ## drench it ## drip it ## whip it ## glaze it ## amp it [SHOP THE FULL ROUTINE](/content/products/dew-it-old/index.html) # **step 01.** Think of this as **'wetting a sponge'**. By drenching the skin first, you ensure it can properly absorb every targeted treatment that follows. # **step 01.** Think of this as **'wetting a sponge'**. By drenching the skin first, you ensure it can properly absorb every targeted treatment that follows. drench it SOOTHING PRIMING MILK Add to cart Coming soon – Regular price $34 Sale price $34 Regular price~~~~ Unit price/ per # **step 02.** Think of this as **'internal lighting.'** It feeds the skin with deep nourishment to create a lit-from-within glow before you ever touch a concealer. # **step 02.** Think of this as **'internal lighting.'** It feeds the skin with deep nourishment to create a lit-from-within glow before you ever touch a concealer. drip it HYDRATING GLOW FACE SERUM Add to cart Coming soon – Regular price $36 Sale price $36 Regular price~~~~ Unit price/ per # **step 03.** Think of this as **'the cushion.'** It creates a bouncy, plush surface that prevents makeup from settling into lines or looking flat by noon. # **step 03.** Think of this as **'the cushion.'** It creates a bouncy, plush surface that prevents makeup from settling into lines or looking flat by noon. whip it WHIPPED SKIN BARRIER CREAM Add to cart Coming soon – Regular price $38 Sale price $38 Regular price~~~~ Unit price/ per # **step 04.** Think of this as **‘the magnet.’** It provides a smooth, glassy grip that locks your makeup in place while blurring texture. # **step 04.** Think of this as **‘the magnet.’** It provides a smooth, glassy grip that locks your makeup in place while blurring texture. glaze it GLOWY GRIPPING PRIMER Add to cart Coming soon – Regular price $28 Sale price $28 Regular price~~~~ Unit price/ per # **step 05.** Think of this as **‘the final touch.’** It hydrates and defines the lips, giving them a healthy, plumped appearance that completes the full-face glow. # **step 05.** Think of this as **‘the final touch.’** It hydrates and defines the lips, giving them a healthy, plumped appearance that completes the full-face glow. amp it RESTORATIVE LIP TREATMENT Add to cart Coming soon – Regular price $22 Sale price $22 Regular price~~~~ Unit price/ per # **step 01.** Think of this as **'wetting a sponge'**. By drenching the skin first, you ensure it can properly absorb every targeted treatment that follows. # **step 01.** Think of this as **'wetting a sponge'**. By drenching the skin first, you ensure it can properly absorb every targeted treatment that follows. drench it SOOTHING PRIMING MILK Add to cart Coming soon – Regular price $34 Sale price $34 Regular price~~~~ Unit price/ per # **step 02.** Think of this as **'internal lighting.'** It feeds the skin with deep nourishment to create a lit-from-within glow before you ever touch a concealer. # **step 02.** Think of this as **'internal lighting.'** It feeds the skin with deep nourishment to create a lit-from-within glow before you ever touch a concealer. drip it HYDRATING GLOW FACE SERUM Add to cart Coming soon – Regular price $36 Sale price $36 Regular price~~~~ Unit price/ per # **step 03.** Think of this as **'the cushion.'** It creates a bouncy, plush surface that prevents makeup from settling into lines or looking flat by noon. # **step 03.** Think of this as **'the cushion.'** It creates a bouncy, plush surface that prevents makeup from settling into lines or looking flat by noon. whip it WHIPPED SKIN BARRIER CREAM Add to cart Coming soon – Regular price $38 Sale price $38 Regular price~~~~ Unit price/ per # **step 04.** Think of this as **‘the magnet.’** It provides a smooth, glassy grip that locks your makeup in place while blurring texture. # **step 04.** Think of this as **‘the magnet.’** It provides a smooth, glassy grip that locks your makeup in place while blurring texture. glaze it GLOWY GRIPPING PRIMER Add to cart Coming soon – Regular price $28 Sale price $28 Regular price~~~~ Unit price/ per # **step 05.** Think of this as **‘the final touch.’** It hydrates and defines the lips, giving them a healthy, plumped appearance that completes the full-face glow. # **step 05.** Think of this as **‘the final touch.’** It hydrates and defines the lips, giving them a healthy, plumped appearance that completes the full-face glow. amp it RESTORATIVE LIP TREATMENT Add to cart Coming soon – Regular price $22 Sale price $22 Regular price~~~~ Unit price/ per [SHOP THE FULL ROUTINE](/content/products/dew-it-old/index.html) ## how to apply skin prep - # 01 Apply products into clean palms first, then press into the skin for even distribution. Treat your skin like silk—soft, delicate, and intentional. - # 02 Take time to work the products into the skin. Facial massage helps increase blood flow, boost absorption, and bring natural warmth and plumpness back to the face. ## the 30-second rule Give each layer 30 seconds to absorb. Your skin is ready when you gently press your fingers into skin and no product transfers. This is the secret to a glowing, primed canvas. The more you focus on skin prep, the better your makeup will look. It’s the difference between good makeup and great makeup. ## shop by skin type - # oily Control shine without stripping your skin. This routine layers lightweight hydration to balance oil, smooth texture, and prevent makeup from slipping—ideal for humid climates or long wear days. [shop your routine](/content/collections/oily-skin-type/index.html) - # combination Balance where you need it. Hydrate dry areas, control oil where it shows, and create an even base so makeup applies smoothly and wears consistently across your skin. [shop your routine](/content/collections/combination-skin-type/index.html) - # normal / balanced Maintain what’s already working. This routine keeps skin hydrated, smooth, and radiant—enhancing natural balance while creating the perfect base for effortless makeup. [shop your routine](/content/collections/skin-prep/index.html) - # dry Deep hydration, no patchiness. This routine drenches skin to reduce flaking, soften texture, and create a plump, smooth surface—especially key in colder or dry climates. [shop your routine](/content/collections/dryness/index.html) - # sensitive Calm, strengthen, protect. This routine focuses on barrier support to reduce redness, irritation, and reactivity—so makeup sits comfortably and looks even. [shop your routine](/content/collections/sensitivity/index.html) - # all skin types **The POV Secret:** The essential base for every face. This universal system creates the ideal canvas by drenching skin with hydration to ensure every makeup look is smooth, radiant, and long-lasting. [shop your routine](/content/collections/5-step-skin-prep-routine/index.html) NaN / of-Infinity ## what prep actually does - # smooths texture Makes makeup glide on seamlessly. - # boosts hydration Floods the skin to prevent patchiness. - # evens tone Creates a brighter, more radiant canvas. - # extends wear The key to longevity—ensures makeup stays put without creasing or separating. ## better skin =‎ better makeup ## more than makeup - # stronger barrier A healthier barrier prevents blemishes and keeps skin even-toned. - # fewer breakouts Consistent prep helps prevent breakouts by keeping the skin balanced. - # smoother texture Improves your natural skin texture over time, not just while wearing products. - # even tone Consistent hydration leads to a naturally healthier and brighter appearance. ## routine = results Hear how our community has unlocked their best skin yet. ## essential skin prep - # the full routine The complete starter system for a flawless, high-performance canvas. [shop now](/content/products/dew-it-old/index.html) - # best sellers Our three most-loved essentials for instant hydration, a bouncy finish, and glowing makeup. [shop now](/content/products/renew-it-old/index.html) - # start with drench it The first step: floods skin with hydration to prep for seamless makeup application. [shop now](/content/products/drench-it-hydrating-priming-milk-toner/index.html) NaN / of-Infinity ## skin prep, answered ###### what is skin prep and why do I need it? Skin prep is the routine of hydrating, treating, and priming your skin before applying makeup. It ensures makeup applies evenly, lasts longer, and looks more natural. ###### how long does skin prep take? Even 5 intentional minutes can completely transform your results. You don't need an hour — just consistency. ###### can I use POV products without wearing makeup? Absolutely. The products are formulated to improve skin health over time — not just as a makeup base. ###### what order do I apply the products? Always layer thinnest to thickest: Drench It → Drip It → Whip It → Glaze It. Allow 30 seconds between each step. ###### is skin prep different from skincare? Skin prep bridges skincare and makeup. The POV products are formulated to function as both — they treat your skin and prepare it for makeup in one routine. [READ MORE FAQS](/content/pages/faq?hcUrl=%2Fen-US%2Farticles%2Fproduct-use-and-application-286385/index.html) - Choosing a selection results in a full page refresh. - Opens in a new window. shop.app # shop.app is blocked This page has been blocked by an extension - Try disabling your extensions. 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