[Skip to content](/content/collections/makeup#MainContent/index.html)

free shipping on orders over $50

your cart

(0)

\[\]

Loading...

## your cart is empty inside

### shop our best sellers

[amp it](/content/products/amp-it-color/index.html)

COLOR LIP AMPOULE

buildable color · restoring · nourishing

ADD - $22Coming soon

[contour it](/content/products/contour-it/index.html)

GRIPPING LIP PENCIL

transfer-resistant · defines · enhancing

ADD - $20Coming soon

[glaze it](/content/products/glaze-it/index.html)

GLOWY GRIPPING PRIMER

long-lasting · flawless base · blurs

ADD - $28Coming soon

[amp it](/content/products/amp-it/index.html)

RESTORATIVE LIP TREATMENT

restoring · line filling · lip repair

ADD - $22Coming soon

[marry it set](/content/products/marry-it-set/index.html)

WEDDING DAY PREP SET

Hydrating · Lightweight · Lasts all night

ADD - $55 ~~$62~~Coming soon

[snatch it eye serum](/content/products/snatch-it-eye/index.html)

PDRN BRIGHTENING EYE SERUM

brightens · firms · smooths

ADD - $38Coming soon

[whip it](/content/products/whip-it-hydrating-face-moisturizer/index.html)

WHIPPED SKIN BARRIER CREAM

boosts elasticity · barrier support · hydrates

ADD - $38Coming soon

[drip it](/content/products/drip-it-hydrating-glow-face-serum/index.html)

HYDRATING GLOW FACE SERUM

hydrates · brightens · smooths

ADD - $36Coming soon

[drench it](/content/products/drench-it-hydrating-priming-milk-toner/index.html)

SOOTHING PRIMING MILK

improves texture · hydrates · balances

ADD - $34Coming soon

[shop all](/content/collections/all/index.html)

FREE US SHIPPING ON ORDERS OVER $50•SUBSCRIBE + SAVE 30%

## We’re bringing pov international

Shopping outside the united states? Select your shipping destination below

## Country/region

United States

- Canada](/content/collections/makeup#/index.html)

SAVE & CONTINUE
CANCEL

## care meets color

# care meets color

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

[amp it](/content/products/amp-it-color?variant=50569111240950/index.html)

COLOR LIP AMPOULE

buildable color

restoring

nourishing

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_grid.jpg?v=1779302569\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_grid.jpg?v=1779302569\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_grid.jpg?v=1779302569\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_grid.jpg?v=1779302569 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_grid.jpg?v=1779302569\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_hero\_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_hero\_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_hero\_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_hero\_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_hero\_8c6696a9-913d-4d49-b521-aae25b2c68d4.jpg?v=1785189633\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_hero\_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_hero\_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_hero\_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_hero\_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_hero\_604c8075-c99e-4fa2-bbff-bb03462688de.jpg?v=1785189751\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_grid.jpg?v=1779304132\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_grid.jpg?v=1779304132\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_grid.jpg?v=1779304132\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_grid.jpg?v=1779304132 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_strawberry\_shortcake\_grid.jpg?v=1779304132\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_hero\_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_hero\_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_hero\_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_hero\_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_hero\_0bfe2cf5-aba8-47ad-9980-05db8c0a4d8a.jpg?v=1785189775\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_grid.jpg?v=1779303497\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_grid.jpg?v=1779303497\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_grid.jpg?v=1779303497\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_grid.jpg?v=1779303497 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_toasted\_marshmallow\_grid.jpg?v=1779303497\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_hero\_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_hero\_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_hero\_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_hero\_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_hero\_874bbf4f-8414-40c2-9ad3-ebd13cc1eebb.jpg?v=1785189803\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

Add

Add to cartComing soon \-

Regular price
$22

Sale price
$22
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

[contour it](/content/products/contour-it?variant=50569156460790/index.html)

GRIPPING LIP PENCIL

transfer-resistant

defines

enhancing

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_hero\_scribble.jpg?v=1779912552\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_hero\_scribble.jpg?v=1779912844\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_hero\_scribble.jpg?v=1779912844\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_hero\_scribble.jpg?v=1779912844\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_hero\_scribble.jpg?v=1779912844 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_hero\_scribble.jpg?v=1779912844\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_grid.jpg?v=1779307276\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_grid.jpg?v=1779307276\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_grid.jpg?v=1779307276\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_grid.jpg?v=1779307276 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_creme\_grid.jpg?v=1779307276\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_grid.jpg?v=1779307094\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_grid.jpg?v=1779307094\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_grid.jpg?v=1779307094\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_grid.jpg?v=1779307094 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_grid.jpg?v=1779307094\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_hero\_scribble.jpg?v=1779912676\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_hero\_scribble.jpg?v=1779912676\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_hero\_scribble.jpg?v=1779912676\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_hero\_scribble.jpg?v=1779912676 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_hero\_scribble.jpg?v=1779912676\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_grid.jpg?v=1779306934\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_grid.jpg?v=1779306934\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_grid.jpg?v=1779306934\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_grid.jpg?v=1779306934 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_toasted\_sugar\_grid.jpg?v=1779306934\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

Add

Add to cartComing soon \-

Regular price
$20

Sale price
$20
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze-it-hero-glamour-award.png?v=1776267823 636w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze-it-hero-glamour-award.png?v=1776267823\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"glaze it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"636\\"\\n height=\\"672\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

[glaze it](/content/products/glaze-it?variant=47716376641782/index.html)

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

Add

Add to cartComing soon \-

Regular price
$28

Sale price
$28
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"2544\\"\\n height=\\"2688\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

[amp it](/content/products/amp-it?variant=47716376674550/index.html)

RESTORATIVE LIP TREATMENT

restoring

line filling

lip repair

Add

Add to cartComing soon \-

Regular price
$22

Sale price
$22
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Marry-it-hero-badge.jpg?v=1785506182\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Marry-it-hero-badge.jpg?v=1785506182\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Marry-it-hero-badge.jpg?v=1785506182\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Marry-it-hero-badge.jpg?v=1785506182 1236w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Marry-it-hero-badge.jpg?v=1785506182\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"marry it set\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1236\\"\\n height=\\"1236\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e"
}

award-winning duo

[marry it set](/content/products/marry-it-set?variant=51013341511926/index.html)

WEDDING DAY PREP SET

Hydrating

Lightweight

Lasts all night

Add

Add to cartComing soon \-

Regular price
$55

Sale price
$55
Regular price~~$62~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340 1908w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"snatch it eye serum\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1908\\"\\n height=\\"2016\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

pdrn-powered

[snatch it eye serum](/content/products/snatch-it-eye?variant=49798231556342/index.html)

PDRN BRIGHTENING EYE SERUM

brightens

firms

smooths

Add

Add to cartComing soon \-

Regular price
$38

Sale price
$38
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205 2544w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1776201205\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"whip it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"2544\\"\\n height=\\"2688\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

[whip it](/content/products/whip-it-hydrating-face-moisturizer?variant=47716375724278/index.html)

WHIPPED SKIN BARRIER CREAM

boosts elasticity

barrier support

hydrates

Add

Add to cartComing soon \-

Regular price
$38

Sale price
$38
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Mainimg.png?v=1776274000\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Mainimg.png?v=1776274000\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Mainimg.png?v=1776274000\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Mainimg.png?v=1776274000 2544w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Mainimg.png?v=1776274000\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"drip it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"2544\\"\\n height=\\"2688\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drip\_it\_before\_after.jpg?v=1785783728\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drip\_it\_before\_after.jpg?v=1785783728\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drip\_it\_before\_after.jpg?v=1785783728\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drip\_it\_before\_after.jpg?v=1785783728 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drip\_it\_before\_after.jpg?v=1785783728\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

[drip it](/content/products/drip-it-hydrating-glow-face-serum?variant=47768729714934/index.html)

HYDRATING GLOW FACE SERUM

hydrates

brightens

smooths

Add

Add to cartComing soon \-

Regular price
$36

Sale price
$36
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/hero\_drench\_it\_with\_byrdie\_3.png?v=1776266944\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/hero\_drench\_it\_with\_byrdie\_3.png?v=1776266944\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/hero\_drench\_it\_with\_byrdie\_3.png?v=1776266944\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/hero\_drench\_it\_with\_byrdie\_3.png?v=1776266944 2544w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/hero\_drench\_it\_with\_byrdie\_3.png?v=1776266944\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"drench it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"2544\\"\\n height=\\"2688\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drench\_it\_before\_after.jpg?v=1785783674\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drench\_it\_before\_after.jpg?v=1785783674\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drench\_it\_before\_after.jpg?v=1785783674\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drench\_it\_before\_after.jpg?v=1785783674 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drench\_it\_before\_after.jpg?v=1785783674\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

award-winning

[drench it](/content/products/drench-it-hydrating-priming-milk-toner?variant=47714500804854/index.html)

SOOTHING PRIMING MILK

improves texture

hydrates

balances

Add

Add to cartComing soon \-

Regular price
$34

Sale price
$34
Regular price~~~~

Unit price/ per

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

High-performance makeup and skin prep made to work together for smoother application, lasting wear, and looks that perform at their peak.

- Choosing a selection results in a full page refresh.
- Opens in a new window.

povbeauty.com

# povbeauty.com is blocked

This page has been blocked by an extension

- Try disabling your extensions.

ERR\_BLOCKED\_BY\_CLIENT

Reload

This page has been blocked by an extension

By clicking “ **Accept All Cookies**”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. [Privacy Policy](/content/pages/privacy-policy/index.html)

COOKIE SETTINGSREJECT ALLACCEPT ALL COOKIES

shop.app

# shop.app is blocked

This page has been blocked by an extension

- Try disabling your extensions.

ERR\_BLOCKED\_BY\_CLIENT

Reload

This page has been blocked by an extension

Gorgias Floating ChatGorgias Floating Chat

Gorgias live chat messengerGorgias Live Chat

## Chat with us

Postscript
