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GRIPPING LIP PENCIL

transfer-resistant · defines · enhancing

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GLOWY GRIPPING PRIMER

long-lasting · flawless base · blurs

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RESTORATIVE LIP TREATMENT

restoring · line filling · lip repair

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WEDDING DAY PREP SET

Hydrating · Lightweight · Lasts all night

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PDRN BRIGHTENING EYE SERUM

brightens · firms · smooths

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WHIPPED SKIN BARRIER CREAM

boosts elasticity · barrier support · hydrates

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HYDRATING GLOW FACE SERUM

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SOOTHING PRIMING MILK

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## pov: your makeup reaches its full potential

# pov: your makeup reaches its full potential

-

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}

[drip it](/content/products/drip-it-hydrating-glow-face-serum?variant=47768729714934/index.html)

HYDRATING GLOW FACE SERUM

hydrates

brightens

smooths

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$36

Sale price
$36
Regular price~~~~

Unit price/ per

- {
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"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/whip\_it\_before\_after.jpg?v=1785783773\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

[whip it](/content/products/whip-it-hydrating-face-moisturizer?variant=47716375724278/index.html)

WHIPPED SKIN BARRIER CREAM

boosts elasticity

barrier support

hydrates

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$38

Sale price
$38
Regular price~~~~

Unit price/ per

- {
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}

award-winning

[drench it](/content/products/drench-it-hydrating-priming-milk-toner?variant=47714500804854/index.html)

SOOTHING PRIMING MILK

improves texture

hydrates

balances

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Regular price
$34

Sale price
$34
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000 2544w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Main\_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1776274000\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"2544\\"\\n height=\\"2688\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_clear\_grid.jpg?v=1785784070\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

[amp it](/content/products/amp-it?variant=47716376674550/index.html)

RESTORATIVE LIP TREATMENT

restoring

line filling

lip repair

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Regular price
$22

Sale price
$22
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze-it-hero-glamour-award.png?v=1776267823 636w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze-it-hero-glamour-award.png?v=1776267823\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"glaze it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"636\\"\\n height=\\"672\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/glaze\_it\_before\_after.jpg?v=1785783837\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

[glaze it](/content/products/glaze-it?variant=47716376641782/index.html)

GLOWY GRIPPING PRIMER

long-lasting

flawless base

blurs

Add

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Regular price
$28

Sale price
$28
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340 1908w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-pdp-hero-v2.png?v=1773948340\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"snatch it eye serum\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1908\\"\\n height=\\"2016\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_eye\_before\_after.jpg?v=1785783911\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

pdrn-powered

[snatch it eye serum](/content/products/snatch-it-eye?variant=49798231556342/index.html)

PDRN BRIGHTENING EYE SERUM

brightens

firms

smooths

Add

Add to cartComing soon \-

Regular price
$38

Sale price
$38
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-face-pdp-v3.png?v=1776267823\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-face-pdp-v3.png?v=1776267823\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-face-pdp-v3.png?v=1776267823\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-face-pdp-v3.png?v=1776267823 1908w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-face-pdp-v3.png?v=1776267823\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"snatch it face ampoule\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1908\\"\\n height=\\"2016\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_face\_before\_after.jpg?v=1785783871\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_face\_before\_after.jpg?v=1785783871\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_face\_before\_after.jpg?v=1785783871\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_face\_before\_after.jpg?v=1785783871 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch\_it\_face\_before\_after.jpg?v=1785783871\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

PDRN-powered

[snatch it face ampoule](/content/products/snatch-it-face?variant=49798231359734/index.html)

PDRN FIRMING FACE SERUM

firms

lifts

plumps

Add

Add to cartComing soon \-

Regular price
$42

Sale price
$42
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/shrunk\_it\_pdp\_hero.png?v=1765230098 636w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/shrunk\_it\_pdp\_hero.png?v=1765230098\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"shrunk it set\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"636\\"\\n height=\\"672\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/shrunk\_model\_bag.png?v=1764711049 636w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/shrunk\_model\_bag.png?v=1764711049\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"636\\"\\n height=\\"672\\"\\n \\u003e"
}

TSA-approved

[shrunk it set](/content/products/shrunk-it-set-radiant-skin-prep-discovery-travel?variant=49666008613110/index.html)

MINI 5-STEP SKIN PREP SET

travel-friendly

discovery kit

Add

Add to cartComing soon \-

Regular price
$80

Sale price
$80
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/chill-it-silo-v2.png?v=1776456646\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/chill-it-silo-v2.png?v=1776456646\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/chill-it-silo-v2.png?v=1776456646 954w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/chill-it-silo-v2.png?v=1776456646\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"chill it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"954\\"\\n height=\\"1008\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/chill\_it\_before\_after.jpg?v=1785783943\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/chill\_it\_before\_after.jpg?v=1785783943\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/chill\_it\_before\_after.jpg?v=1785783943\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/chill\_it\_before\_after.jpg?v=1785783943 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/chill\_it\_before\_after.jpg?v=1785783943\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"2000\\"\\n height=\\"2000\\"\\n \\u003e"
}

new

[chill it](/content/products/chill-it-water-gel-cooling-moisturizer?variant=47716376379638/index.html)

COOLING WATER-GEL MOISTURIZER

hydrates

weightless

non-pilling

Add

Add to cartComing soon \-

Regular price
$38

Sale price
$38
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

[amp it](/content/products/amp-it-color?variant=50569111240950/index.html)

COLOR LIP AMPOULE

buildable color

restoring

nourishing

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_hero\_2a243239-a295-403b-afbd-aada36b5d6b6.jpg?v=1785189277\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_cannoli\_grid.jpg?v=1779295720\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_hero\_17250e24-64aa-4bd9-b61e-b97bb4a8aa73.jpg?v=1785189396\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_malassada\_grid.jpg?v=1779302076\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_hero\_c0afb73a-22ae-4bd8-a1af-5eeeeb781421.jpg?v=1785189546\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_caramel\_creme\_grid.jpg?v=1779302906\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_boston\_cream\_hero\_3851be2e-2fe2-4968-8734-1688826eb787.jpg?v=1785189588\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"amp it - color\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e",
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}

{
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"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_vanilla\_latte\_grid.jpg?v=1779303919\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
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}

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}

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"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/amp\_it\_rich\_cocoa\_grid.jpg?v=1779303678\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

Add

Add to cartComing soon \-

Regular price
$22

Sale price
$22
Regular price~~~~

Unit price/ per

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"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

[contour it](/content/products/contour-it?variant=50569156460790/index.html)

GRIPPING LIP PENCIL

transfer-resistant

defines

enhancing

{
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"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_bon\_bon\_grid.jpg?v=1779306722\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
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}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_ganache\_hero\_scribble.jpg?v=1779912755\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
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}

{
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}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_hero\_scribble.jpg?v=1779912070\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_dash\_of\_cinnamon\_grid.jpg?v=1779307439\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_hero\_scribble.jpg?v=1779912224\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_angel\_cake\_grid.jpg?v=1779307574\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_hero\_scribble.jpg?v=1779912326\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_charred\_cider\_grid.jpg?v=1779307739\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

{
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_hero\_scribble.jpg?v=1779912422\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"contour it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898 1344w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/contour\_it\_90\_dark\_grid.jpg?v=1779307898\\u0026width=533\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1344\\"\\n height=\\"1344\\"\\n \\u003e"
}

Add

Add to cartComing soon \-

Regular price
$20

Sale price
$20
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpen\_it\_silo.jpg?v=1780605893\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpen\_it\_silo.jpg?v=1780605893\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpen\_it\_silo.jpg?v=1780605893\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpen\_it\_silo.jpg?v=1780605893 1272w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpen\_it\_silo.jpg?v=1780605893\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"sharpen it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1272\\"\\n height=\\"1344\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpenit\_shavings.jpg?v=1779304885\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpenit\_shavings.jpg?v=1779304885\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpenit\_shavings.jpg?v=1779304885\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpenit\_shavings.jpg?v=1779304885 1272w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/sharpenit\_shavings.jpg?v=1779304885\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1272\\"\\n height=\\"1344\\"\\n \\u003e"
}

[sharpen it](/content/products/sharpen-it?variant=50654504255734/index.html)

LIP PENCIL SHARPENER

sharpens

preserves pigment

mess-free

Add

Add to cartComing soon \-

Regular price
$9

Sale price
$9
Regular price~~~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/EDITORIAL-PORTRAIT\_KAITLYN\_0145\_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/EDITORIAL-PORTRAIT\_KAITLYN\_0145\_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/EDITORIAL-PORTRAIT\_KAITLYN\_0145\_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/EDITORIAL-PORTRAIT\_KAITLYN\_0145\_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429 2000w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/EDITORIAL-PORTRAIT\_KAITLYN\_0145\_f3b3b7ce-3e42-466b-a2b2-29f7ed6beb68.jpg?v=1752771429\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"build it\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"2000\\"\\n height=\\"1996\\"\\n \\u003e",
"desktopHover": ""
}

[build it](/content/collections/build-a-bundle/index.html)

Personalize Your Routine

[View product](/content/collections/build-a-bundle/index.html)

- {
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"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076 1200w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/TTS\_glaze\_it\_drench\_it\_cake.jpg?v=1782309076\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"1200\\"\\n height=\\"1200\\"\\n \\u003e"
}

award-winning duo

[marry it set](/content/products/marry-it-set?variant=51013341511926/index.html)

WEDDING DAY PREP SET

Hydrating

Lightweight

Lasts all night

Add

Add to cartComing soon \-

Regular price
$55

Sale price
$55
Regular price~~$62~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Sculpt-It-Hero-badge.jpg?v=1785506194\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Sculpt-It-Hero-badge.jpg?v=1785506194\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Sculpt-It-Hero-badge.jpg?v=1785506194\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Sculpt-It-Hero-badge.jpg?v=1785506194 1236w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Sculpt-It-Hero-badge.jpg?v=1785506194\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"sculpt it set\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1236\\"\\n height=\\"1236\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-model2.png?v=1770392684 636w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/snatch-eye-model2.png?v=1770392684\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"636\\"\\n height=\\"672\\"\\n \\u003e"
}

save 10%

[sculpt it set](/content/products/sculpt-it-set-anti-aging-eye-face-serums?variant=50569481847030/index.html)

PDRN-POWERED SKIN PREP SET

lifts

firms

plumps

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Add to cartComing soon \-

Regular price
$72

Sale price
$72
Regular price~~$80~~

Unit price/ per

- {
"desktopPrimary": "\\u003cimg\\n data-card-media-slot=\\"desktop-primary\\"\\n class=\\"card-product\_\_media-primary motion-reduce\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Dew-it-hero-badge.jpg?v=1785506195\\u0026width=720 720w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Dew-it-hero-badge.jpg?v=1785506195\\u0026width=940 940w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Dew-it-hero-badge.jpg?v=1785506195\\u0026width=1066 1066w,\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Dew-it-hero-badge.jpg?v=1785506195 1236w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/Dew-it-hero-badge.jpg?v=1785506195\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"dew it set\\"\\n \\n loading=\\"lazy\\"\\n \\n width=\\"1236\\"\\n height=\\"1218\\"\\n \\u003e",
"desktopHover": "\\u003cimg\\n class=\\"card-product\_\_media-hover motion-reduce\\"\\n data-card-media-slot=\\"desktop-hover\\"\\n srcset=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drench-it-model-refresh\_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051 636w\\n \\"\\n src=\\"\\/\\/povbeauty.com\\/cdn\\/shop\\/files\\/drench-it-model-refresh\_4f4561a2-52af-49ec-843b-7578a51af830.png?v=1782161051\\u0026width=720\\"\\n sizes=\\"(min-width: 1200px)\\n\\t\\t267px,\\n\\t\\t(min-width: 990px) calc((100vw - 130px) \\/ 4),\\n\\t\\t(min-width: 750px) calc((100vw - 120px) \\/ 3),\\n\\t\\tcalc((100vw - 35px) \\/ 2)\\"\\n alt=\\"\\"\\n loading=\\"lazy\\"\\n width=\\"636\\"\\n height=\\"672\\"\\n \\u003e"
}

save 10%

[dew it set](/content/products/dew-it-set-hydrating-skin-prep-steps?variant=47997991485686/index.html)

5-STEP SKIN PREP SET

hydrates

barrier support

flawless base

Add

Add to cartComing soon \-

Regular price
$142

Sale price
$142
Regular price~~$158~~

Unit price/ per

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[renew it set](/content/products/renew-it-set-hydrating-skin-prep-trio?variant=48537191907574/index.html)

REJUVENATING SKIN PREP SET

balances

hydrates

boosts elasticity

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Regular price
$97

Sale price
$97
Regular price~~$108~~

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DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

DERMATOLOGIST-TESTED

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

“At pov, we have a new take on beauty; we make beauty approachable, accessible and fun. Every skin journey deserves to be celebrated, and we're here to help you discover your most beautiful, radiant self.”

Mikayla

The full POV Beauty lineup—from Korean skin prep essentials to the perfect lip combo. Every product is designed to work in synchrony to create a flawless canvas for makeup.

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